Advertise in Augusta Advertise in Augusta

Lessons A CSRA Business Can Learn From World's Biggest Advertiser

May 12, 2023 4:27:07 PM / by Larry Julius

There are 15,499 small businesses in the Augusta-Richmond County, GA-SC Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion ofƒ the $11.4 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Augusta small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in August may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, radio commercials, radio advertising, television reach, radio reach, reach, advertise on radio, reach and frequency, reach & frequency, advertising on radio, advertising reach, am/fm radio

Advertise In Augusta: Top 5 Articles Of 2022

Dec 14, 2022 10:04:07 AM / by Larry Julius

For Augusta, Georgia area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $8.7 billion at retail. 
 
What has changed during 2022, however, is how adults in the Augusta area consume media and how local business owners are marketing their goods and services to these shoppers.
 
To research the changing consumer and media landscape in Augusta, many local business owners have found the articles posted at www.AdvertiseInAugusta.com helpful.  Below are the five most-read articles from that site during 2022:
Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise in augusta, effective radio advertising, online advertising, digital advertising, advertise on radio, advertising options, internet Advertising, how to advertise, 2022

Surprise? Augusta Radio Is Still #1 Way To Reach CSRA Consumers

Nov 30, 2022 4:22:44 PM / by Larry Julius

Augusta, Georgia area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Augusta radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Augusta radio reaches 367,446 adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Augusta radio stations over the air, Nielsen reports that 106,828 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertise on augusta radio stations, advertise in CSRA, return on investment, roi, best way to advertise in csra, augusta radio, radio reach, reach, reach and frequency, reach & frequency, advertising return on investment, advertising reach, advertising roi

Augusta Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:41:16 AM / by Larry Julius

Local business owners have been advertising on Augusta, Georgia radio since WRDW first signed-on in 1930.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 391,000 adults listen to an Augusta radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, Pandora, Spotify, radio advertising, radio reach, reach, streaming audio, advertise on radio, reach and frequency, sirius/xm, streaming media, advertising options, advertising reach, amazon, apple

Advertise On Augusta Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 8:52:43 AM / by Larry Julius

To ensure success, every Central Savannah River Area (CSRA) business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Augusta, Georiga radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Augusta radio, here are the top five things many local business owners get wrong.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, radio commercials, effective radio advertising, augusta radio, radio advertising, radio reach, advertise on radio, advertising on radio, radio history, radio listening, radio formats, who listens to radio

Does The Facebook Name Change Affect CSRA Advertisers?

Oct 29, 2021 4:52:12 PM / by Larry Julius

Every month, 340,000 adults in the Central Savannah River Area (CSRA) use social media, according to Nielsen. Seventy-five percent of these consumers use Facebook, far more than other sites like Instagram (also owned by Facebook), Twitter, Snapchat, Pinterest, and LinkedIn.

As a stand-alone medium, Facebook is used by more people in the CSRA than watch local TV stations. Only Augusta radio and local cable reach more consumers.

The large audience commanded by social media has attracted a significant amount of advertising dollars from local advertisers. According to Borrell Associates, a company that measures advertising expenditures across the county, Augusta area businesses are expected to spend $31.7 million on social media advertising, a 26.2% increase over 2022. The overwhelming majority of these dollars are being spent with Facebook.

Yesterday, Facebook founder Mark Zuckerberg announced the company was changing its name to "Meta".  This change, though, only affects the name of the parent company. There will be no change to the company's brands like Facebook, Instagram, or WhatsApp.

How will this name change affect Augusta businesses that advertise on Facebook?

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise in augusta, social media advertising, facebook advertising, twitter, facebook, instagram, borrell associates, social media, linkedin, metaverse

5 Key Advertising Stats CSRA Small Business Owners Should Know

Feb 23, 2021 8:26:49 AM / by Larry Julius

Since 1930, advertising on Augusta radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Central Savannah River Area business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Augusta radio.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, retail, reach, retail sales, retailer, retail stores, web traffic, website visitors, in-car listening, in-car audio, listening location, online shopping

Advertising In Augusta: Drivers Turn Up The Radio

Jan 21, 2021 8:32:42 AM / by Larry Julius

Radio came to Georgia on March 15, 1922 when WSB went on the air. The station was owned by The Atlanta Journal.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Central Savannah River Area consumers.

Every week, according to Nielsen, more adults tune-in to Augusta radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, small business owner, small business, small business marekting, in-car listening, vehicle traffic, in-car audio, small business advertising, radio listening, mobility, point of purchase

Small Business Advice: 5 Facts About Advertising On Augusta Radio

Dec 18, 2020 9:10:19 AM / by Larry Julius

Until 1930, there were no radio stations the Central Savannah River Area. Local listeners would need to tune to distant signals including WSB, a station owned by The Atlanta Journal.  WSB was Georgia's first radio station and had been on the air since March 15, 1922.

On June 25, 1930, however, Warren Davenport and Clark Jack put Augusta's first radio station, WRDW, on the air. Mr. Davenport and Mr. Clark were owners of Musicove, a store at 309 Eighth Street that sold radios, records, and sheet music.

The inaugural broadcast of WRDW began at 1:05am and lasted nearly three hours. The first program included a performance by local musician J. Bernard Carpenter.

A few days later on July 3, WRDW broadcast a speech by J. Roy Cooper, a candidate for Mayor in Augusta. This was the city's first ever political broadcast.

For 90 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Augusta radio remains a dependable way to make cash registers ring.

Here are five facts every CSRA small business owner needs to know about local radio in 2020.

Read More

1 Comment Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, online advertising, radio advertising, small business owner, small business, small business marekting, advertise on radio, small business advertising, time spent listening, online shopping, education

Who's Spending Now? CSRA Small Business Owners Ask.

Dec 4, 2020 3:42:30 PM / by Larry Julius

There are 107,300 adults in the Central Savannah River Area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governors of Georgia and South Carolina lockdown their states to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Augusta radio.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, best way to advertise in csra, augusta radio, radio advertising, small business owner, radio reach, college graduates, small business, small business marekting, advertise on radio, small business advertising, advertising on radio, radio listening, education

What Is The Best Way To Reach Online Shoppers In The CSRA?

Nov 17, 2020 2:08:44 PM / by Larry Julius

Central Savannah River Area shoppers are expected to spend a record $1.4 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 76.7% of CSRA consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, retail, online advertising, radio advertising, retail sales, retailer, retail stores, web traffic, e-commerce, attribution, website visitors, advertise on radio, online shopping

Small Business Advertising In Augusta: Consumers Ready To Spend

Nov 13, 2020 8:25:38 AM / by Larry Julius

There is positive news for the 15,000 small businesses in the Augusta-Richmond County, GA-SC Metro Area,.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for CSRA small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Augusta radio is the best advertising option.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, return on investment, roi, retail, consumer spending, radio advertising, small business owner, retail sales, retailer, retail stores, small business marekting, advertise on radio, small business advertising, consumer confidence

Advertising In Augusta: OTT & CTV Viewing Soars

Sep 4, 2020 4:32:35 PM / by Larry Julius

Advertising on Augusta television and cable is becoming less attractive to Central Savannah River Area business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 91% of Augusta area adults own at least one these devices. Furthermore, they are using them.

According to Nielsen projections, OTT and CTV networks now reach 43.4% of CSRA consumers every week.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, august television, radio advertising, small business owner, television advertising, television, small business marekting, pay-TV, cable television, advertise on radio, small business advertising, CTT, OTT, Streaming Video

B2B Advertising In The CSRA: Reaching The Decision Makers

Aug 27, 2020 1:54:22 PM / by Larry Julius

New data from the US Census Bureau has optimistic news for Central Savannah River Area companies that sell business-to-business.

There are approximately 8600 businesses in the Augusta area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 86% of all CSRA firms.

During the week of April 26, 75% of Georgia area small businesses reported temporary closures.  By July 1, the number dropped to 34%

Also, during that same week, 41% of small business owners in the state were reporting decreases in revenue versus the prior week.  By the end of June, that number fell to slightly over 10%.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the CSRA, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, radio advertising, small business owner, small business, small business marekting, advertise on radio, small business advertising, business to business advertising, b2b advertising, business to business

How Has Working From Home Affected Advertising on Augusta Radio

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Augusta radio happened outside the home. CSRA consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Augusta radio has grown by 18%, according to Nielsen.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, coronavirus, corona, covid 19, advertise on radio, pandemic, radio listening, time spent listening, listening location, work from home

Social Media Advertising: How Does It Compare To Augusta Radio?

Oct 21, 2019 10:09:00 AM / by Larry Julius

The first radio station in the Central Savannah River Area, WRDW, went on-the-air in 1930.  Seventy-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some CSRA small business owners began to experiment with advertising.

By every key advertising metric, though, Augusta radio remains the best choice for a small business to market their goods and services. Here's why.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta radio, retail, social media advertising, online advertising, facebook advertising

The CSRA SHEconomy: Are Small Business Owners Benefiting?

Oct 8, 2019 3:15:00 PM / by Larry Julius

Last week, according to Nielsen, 94,966  single, adult women tuned-in to an Augusta, GA radio station.  This is 89% of every consumer who fits this description.

Why should Central Savannah River Area small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in csra, retail, marketing to women, advertising to women

Advertising On Augusta Radio Is Effective For CSRA Pool & Spa Business

Oct 3, 2019 2:30:00 PM / by Larry Julius

"Radio is a large part of our advertising, and it always has been," says Peter Alewine.  His family has owned and operates Pete Alewine Pools & Spas in the Central Savannah River Area since 1998.

"My father's goal, when he began the company out of our garage, was to build a few pools a year. He started with three employees, including me,  during my school vacations."

Today, the company has more than 100 employees working out of locations in Evans, GA; Aiken, SC; and Lexington, SC. In addition to building hundreds of pools per year, it has expanded into the sale of hot tubs, pool chemicals, deck furniture, and maintenance.

"Augusta radio is our dominant form of advertising," says Mr. Alewine who, is responsible for the company's marketing. "We are starting to add more online advertising to the mix as well, including social media and Google advertising. We have used a little bit of television, but it hasn't worked well for us."

Read More

1 Comment Click here to read/write comments

Topics advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, cooperative advertising, co-op advertising, advertise in CSRA, best way to advertise in csra

Why CSRA Business Owners Advertise On Augusta Radio At Night

Oct 1, 2019 11:49:00 AM / by Larry Julius

Is advertising on the radio just a day job for Central Savannah River Area small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, many of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 412,144 adult consumers tuned-in to their favorite Augusta radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, best way to advertise in augusta, effective radio advertising

CSRA Retail Spending: Business Owners Scare-Up Halloween Sales

Sep 24, 2019 1:49:00 PM / by Larry Julius

Based on information from the National Retail Foundation, Central Savannah River Area consumers will be spending $13.4 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the CSRA are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of local small business enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, advertise in CSRA, CSRA small business owner, best way to advertise in augusta, best way to advertise in csra, store traffic, halloween, retail

Best Way To Advertise To Moms In The CSRA

Sep 12, 2019 10:03:00 AM / by Larry Julius

Advertising on Augusta radio stations is the best way for Central Savannah River Area small business owners to reach the lucrative, local mother market.  Here's why.

CSRA consumers will spend $8.4 billion over the next 12 months. Forbes magazine reports that it is moms who will control 85% of all household purchases. In the Augusta, GA area there are more than 110,000 women with children under the age of 17 at home.

Local small business owners need to pay special attention to these mothers and their wallets.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, augusta radio, working mothers, mothers, women with children

Political Advertising In The CSRA: How To Reach Likely Voters

Sep 9, 2019 2:03:00 PM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Central Savannah River Area, the most potent way to reach voters is on local radio.

Last week, for instance, 91.6% of all registered voters in Columbia, McDuffie, Richmond, Aiken and Edgefield County, tuned-in to an Augusta radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, augusta radio, politcial advertising, issue advertising

Meet 5 Successful CSRA Small Business Owners Who Advertise On Radio

Sep 5, 2019 9:02:00 AM / by Larry Julius

Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since the first August radio station, WRDW, began broadcasting in 1930.

Today, hundreds of local small business owners still invest in radio advertising. Not only because it's the only local medium that can reach 412,144 consumers every week, but, most importantly, because it works.

Meet five of the of local business owners who currently advertise on Auguste radio to capture a significant share of the $8.6 billion CSRA consumers will spend this year.

Read More

1 Comment Click here to read/write comments

Topics advertise in augusta, advertise on augusta radio stations, advertise in CSRA, CSRA small business owner, best way to advertise in augusta, augusta radio

Wedding & Bridal Advertising: How To Engage CSRA Brides and Grooms

Sep 3, 2019 2:01:00 PM / by Larry Julius

Next year, 24,897 people in the Central Savannah River Area plan to be married.  Assuming that those folks are hitching-up with each other, that means there will be 12,448 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $26,680 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Augusta area who cater to the bridal market will be competing for a share of $332 million.

Read More

0 Comments Click here to read/write comments

Topics advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, best way to advertise in augusta, effective radio advertising, best way to advertise in csra, wedding advertising, bridal advertising

CSRA Business Owners Can Improve Advertising By Deleting One Word

Aug 29, 2019 6:16:00 AM / by Larry Julius

Mark Twain has some script writing advice for Central Savannah River Area  small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 in the English language. A handful of these words, CSRA small business owners can't use in their radio commercials. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, advice, best way to advertise in csra

What Is The Best Way To Advertise In Augusta And The CSRA?

Aug 14, 2019 7:10:00 AM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in the Central Savannah River Area is on Augusta radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the CSRA area are expected to spend at least $8.6 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra

CSRA Advertisers Ask: How Long Should A Radio Commercial Be?

Aug 12, 2019 7:19:00 AM / by Larry Julius

Augusta radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Central Savannah River Area small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Augusta radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, radio commercials, effective radio advertising, phone number, commercial length

Endorsement Advertising Drives Growth For CSRA Small Business

Aug 8, 2019 7:54:00 AM / by Larry Julius

"Endorsement commercials on Augusta radio is now our predominant form of advertising," says Jeff Rucker. He is the owner of three Mathnasium franchises throughout the Central Savannah River Area with locations in Augusta, Evans, and Aiken.

"We originally signed up for a six-month campaign," he says. "but, it worked so well we are now on Augusta radio every weekday, 52 weeks a year."

"Mathnasium," explains Mr. Rucker, "is similar to a gymnasium. At a gym, people go to keep their bodies fit.  When parents bring their kids to us, it's for a mind workout. Our instructors help school children from grades 2-12 develop their math skills, exercise their thinking skills, and help them with their math homework."

"And, like at a gymnasium," he continues, "parents pay a monthly membership so their kids can come to us as many times as they need to be successful in school."

One of the reasons radio advertising performs so well for Mathnasium is the medium's ability to reach CSRA parents with school-age kids.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, radio commercials, effective radio advertising, advice, endorsement advertising

Recruitment Advertising: How To Find White-Collars In The CSRA

Aug 1, 2019 3:10:00 PM / by Larry Julius

If you were one of the 412,144 adults who tuned-in to an Augusta radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.

There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them. 

This is not unlike the predicament of Central Savannah River Area small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.

What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Augusta radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, recruitment advertising, white collar workers

Why CSRA Small Business Owners Skip Advertising On Pandora and Spotify

Jul 30, 2019 2:09:40 PM / by Larry Julius

Of all the advertising options available to Central Savannah River Area business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Augusta radio stations can reach 201% more consumers than these two streaming-audio platforms combined.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, effective radio advertising, millennials, advice, Pandora, Spotify

CSRA Business Owners Recruit Blue-Collar Workers On Augusta Radio

Jul 25, 2019 2:38:00 PM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Georgia, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all CSRA employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners in the CSRA have discovered is that the best way to recruit blue-collar workers is by advertising on Augusta radio stations.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, advice, blue collar workers, recruitment advertising

Advertising On Augusta Radio Puts A  CSRA Small Business On The Map

Jul 22, 2019 7:26:00 AM / by Larry Julius

"Radio advertising, truly, put our store on the map," says Suzanne Lilly Honeymichael. She and her late husband Ray Lilly started Hardwood Floors & More in Evans, Georgia during  the late 1980s.

"For the first years we were in business," she says, "We worked out of our home."  In 2006, though, the business had grown large enough to move into an 800 square foot showroom which they outgrew after just a year.

In 2007, the Lilly's expanded into the 8000 square foot store on Washington Road, where it has been ever since.

"I was hesitant to start advertising back then," says Ms. Lilly Honeymichael. "I just didn't realize what a strong return-on-investment advertising could bring for us. So, we started slowly."

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, advice

Is Your CSRA Small Business Ready For Back-To-School Season?

Jul 18, 2019 8:29:50 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average, $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Central Savannah River Area small business owners, this means there is $155,483,400 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Augusta radio stations will be the most effective.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, effective radio advertising, advice, back to school shoppers

Make Your Advertising Heard: Advice For CSRA Small Business Owners

Jul 14, 2019 6:29:46 PM / by Larry Julius

The number one job of every commercial on Augusta radio is not to sell products.

The number one job is not to build store traffic or to create top of mind of awareness.

The number one job of a radio commercial is not to build brand or deliver ROI.

The number one job of every commercial on an Augusta radio station is to be heard. Period. When a commercial is heard, then all the rest will follow. But being heard is not easy.

At the exact second a radio commercial begins, 11,000,000 other pieces of information are all wrestling for the listener's attention.  Sadly, a consumer's brain is only capable of dealing with about 50 bits of that information at a time.

If you are a Central Savannah River Area business owner who would like to secure a larger share of the $8.6 billion local consumers will spend this year, then what you say first in your commercial is crucial to winning the battle for a consumer's ear.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising, advice

Should CSRA Business Owners Put Phone Numbers In Radio Advertising?

Jul 12, 2019 6:22:47 PM / by Larry Julius

When a Central Savannah River Area (CSRA) small business owner buys a 60-second commercial on an Augusta radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a CSRA business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising, advice, phone number

New CSRA Small Business Uses Radio Advertising To Beat The Competition

Jul 12, 2019 9:54:16 AM / by Larry Julius

Eight months ago, Jonathan Wingard opened his own State Farm insurance agency in North Augusta, South Carolina. Since then he has added 120 new households as clients.

After about 30 days in business, Mr. Wingard began advertising on Augusta radio stations. "New customers come in all the time," he says, "and say they heard about us on the radio."

Mr. Wingard always knew he wanted to be in insurance. "I was introduced to the business in college by one of my elementary school teachers who had become a State Farm agent herself.  I liked her confidence. I liked the way she listened to people. I liked her professionalism.  I knew I wanted to be like that, too."

Before opening up his own small business, Mr. Wingard worked for another agency to "learn the ropes."  After four years, he was ready to go out on his own by absorbing 800 accounts from an agent who was moving out of town."

"When I started my business," says Mr. Wingard, "there were already six other State Farm agents in North Augusta. So, I knew I had to build my own brand to differentiate myself. Advertising was the way to go." 

"I do as much as I can afford," he says. "Since I opened, I have invested about 8% of the income generated by my existing accounts back into advertising."

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, insurance agent, advice

Do Millennials Listen To Augusta Radio Stations?

Jun 27, 2019 3:32:47 PM / by Larry Julius

It's time to set some misinformed CSRA small business owners straight.  When we say everybody listens to Augusta radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Central Savannah River Area,  135,000 millennials make-up 30.4% of the adult population and will deliver $3-billion to local cash registers.

But here's the thing about millennials that many CSRA small business owners get wrong: millennials listen to the radio.  Almost all of them. 90.4% of them to be exact.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, best way to advertise in augusta, radio commercials, effective radio advertising, millennials

Turning Listeners Into Customers With Advertising On Augusta Radio

Jun 26, 2019 3:26:19 PM / by Larry Julius

Thousands of Central Savannah River Area small business owners depend on radio advertising to claim their share of the $8.6 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 412,144 listeners who tune-in to Augusta radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that CSRA business owners could find useful.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising

Pro Tips For CSRA Small Business: Advertising on Augusta Radio

Jun 25, 2019 5:07:15 PM / by Larry Julius

Professional advice is always welcome. Especially when you are a Central Savannah River Area business owner investing your own money trying to capture a larger share of the $8.6-billion local consumers will spend this year.

Hundreds of business owners depend on Augusta radio stations to market their goods and services.  What a company says in their commercials and how they say it are the most critical factors for turning listeners into customers.  This is referred to by the professionals as the "creative."

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for CSRA small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a CSRA business owner. So, here is some advice from an award-winning, advertising professional.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising

How To Advertise For Free On Augusta Radio Stations

Jun 25, 2019 4:39:01 PM / by Larry Julius

It is not a gimmick. Many CSRA business owners qualify for free advertising on Augusta radio stations. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, CSRA small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Augusta radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times, advertising doesn’t make a list at all.

Some CSRA business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

Read More

2 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, cooperative advertising, co-op advertising, advertise in CSRA, CSRA small business owner, augusta small business owner

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts