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Advertise In Augusta: Top 5 Articles Of 2022

Dec 14, 2022 10:04:07 AM / by Larry Julius

For Augusta, Georgia area consumers, the past twelve months have been, to say the least, frenzied.  The year has been plagued with inflation, recession fears, coronavirus, mid-term elections, and geo-political drama. It seems, however, that these coinciding crises have not tempered consumer spending as local shoppers are on track to spend a record $8.7 billion at retail. 
 
What has changed during 2022, however, is how adults in the Augusta area consume media and how local business owners are marketing their goods and services to these shoppers.
 
To research the changing consumer and media landscape in Augusta, many local business owners have found the articles posted at www.AdvertiseInAugusta.com helpful.  Below are the five most-read articles from that site during 2022:
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Surprise? Augusta Radio Is Still #1 Way To Reach CSRA Consumers

Nov 30, 2022 4:22:44 PM / by Larry Julius

Augusta, Georgia area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Augusta radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Augusta radio reaches 367,446 adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Augusta radio stations over the air, Nielsen reports that 106,828 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

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Smart Speaker Usage in CSRA: A Conversation With Alexa

Jun 23, 2022 2:50:30 PM / by Larry Julius

Me: Alexa, how many consumers In the Central Savannah River Area (CSRA)have access to a smart speaker?

Alexa: According to a recent Nielsen study, 151,074 Augusta, Georgia area adults own a smart speaker. This is 36.1% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Augusta consumers likely to own?

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Advertise In Augusta: Top 5 Articles From 2021

Nov 30, 2021 8:48:57 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Central Savannah River Area (CSRA) consumers are on track to spend $8.1-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Augusta area business owners are expected to spend $169.9 million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many CSRA business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInAugusta.com.  

Here are the top five most-read articles on the site in 2021:

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OTT & CTV: Who Watches Streaming Video In Augusta?

Mar 19, 2021 2:45:37 PM / by Larry Julius

Each week, according to Nielsen, 68.4% of Central Savannah River Area consumers watch video programs that aren't delivered over-the-air by local TV stations.  They aren't coming from a local cable company or by satellite.  Instead, these programs are being streamed directly to viewers via an internet connection.

This type of streamed video content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes are often used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In the Augusta, Georgia area, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

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Advertise in Augusta: How Local Consumers Use The Internet?

Feb 26, 2021 8:25:02 AM / by Larry Julius

Central Savannah River Area business owners are expected to invest $96-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.2% of adult consumers in the Augusta, GA area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Augusta adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Advertising On A Budget? Why Augusta Radio Makes Sense.

Nov 26, 2019 2:54:00 PM / by Larry Julius

Over the next 12 months, Central Savannah River Area consumers are expected to spend $8.6 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

CSRA business owners have depended on Augusta radio to market their goods and services since June 25, 1930.  That's the day William Davenport and Clark Jack put WRDW, the first Augusta station, on the air.

Today, Augusta radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Small Business Advice: Why CSRA Tax Professionals Must Advertise

Nov 12, 2019 10:01:52 AM / by Larry Julius

By April 15th next year, 204,541 residents of the Central Savannah River Area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, CSRA small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 935,316 local consumers will spend $18,300,000 with professionals. But, based on the average cost of services, more than $21,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, CSRA tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Augusta radio stations. Here's why.

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How To Create Top Of Mind Awareness For A CSRA Small Business

Nov 8, 2019 3:30:00 PM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Central Savannah River Area small business owner who wants to grab a share of the area's $9.3-billion retail market.

Advertising on Augusta radio provides local business owners with the most affordable way to move to the top of customers' minds. But, before discussing how to get remembered, we must understand why consumers forget.

Every second, local consumers are exposed to 11,000,000 pieces of data. A consumer's brain, however, is only capable of dealing with about 50 pieces of this data at a time. So, if my calculus is correct, a consumer forgets approximately 10,999,950 things every second.

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CSRA Business Owners Target Drivers To Increase Store Traffic

Oct 24, 2019 10:37:00 AM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would have setback a Central Savannah River Area consumer about $120. That would be equivalent to $1300 today.

But, if you had that kind of cash back then, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Charlotte, Raleigh, and Atlanta.

Today, there's a radio in almost every vehicle on the streets of the CSRA. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice among consumers for in-car entertainment.  This is great news for local business owners who depend on Augusta radio to market their goods and services.

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5 Facts CSRA Business Owners Need To Know About Radio Advertising

Oct 18, 2019 10:55:00 AM / by Larry Julius

Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since June 25, 1930.  That's the day William Davenport and Clark Jack put WRDW, the first Augusta station, on the air.

Today, there are 28 radio stations that serve the CSRA. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When Mr. Davenport and Mr. Jack began broadcasting, there were no TV stations in Georgia. Those would come 18 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would all be products of the next millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Augusta radio still make sense?  Here are five facts that serve to answer that question.

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Where Do CSRA Consumers Spend Their Money?

Oct 14, 2019 10:14:00 AM / by Larry Julius

Central Savannah River Area consumers are expected to spend $9.3 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $41,705.

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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How CSRA Retailers Can Earn A Larger Share Of Holiday Spending

Oct 10, 2019 9:04:00 AM / by Larry Julius

Central Savannah River Area consumers are expected to spend $1.3 billion on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most CSRA retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Recession Survival: CSRA Small Business Owners Should Keep Advertising

Sep 27, 2019 2:12:00 PM / by Larry Julius

In American history, there have been more recessions than presidents, 47 vs. 45.  Many economists believe number 48 is impending. 

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Central Savannah River Area small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for Augusta area small business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example.

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Meet 5 Successful CSRA Small Business Owners Who Advertise On Radio

Sep 5, 2019 9:02:00 AM / by Larry Julius

Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since the first August radio station, WRDW, began broadcasting in 1930.

Today, hundreds of local small business owners still invest in radio advertising. Not only because it's the only local medium that can reach 412,144 consumers every week, but, most importantly, because it works.

Meet five of the of local business owners who currently advertise on Auguste radio to capture a significant share of the $8.6 billion CSRA consumers will spend this year.

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How Newspaper Advertising in Augusta Compares To Local Radio

Aug 22, 2019 8:19:00 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Central Savannah River Area consumers.

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CSRA Home Builder Uses Radio Advertising As Foundation For Success

Aug 19, 2019 6:08:00 AM / by Larry Julius

First Choice Home Builders is an Evans, Georgia based construction company. It has been building spec and semi-custom luxury homes in the Central Savannah River Area since 2003.

"In 2018, we sold 48 homes," says Jade Ross, the company's Marketing Coordinator. "The year before we sold 32."

"Advertising on Augusta radio stations has been very important in the growth of our company," she says. "We have used it to build our brand so that when people in the CSRA are ready to buy a newly built home, the first company they think about it us."

Market research indicates that radio advertising is the best way to reach the prospective home buyers that First Choice needs to reach to be successful.

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What Is The Best Way To Advertise In Augusta And The CSRA?

Aug 14, 2019 7:10:00 AM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in the Central Savannah River Area is on Augusta radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the CSRA area are expected to spend at least $8.6 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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CSRA Advertisers Ask: How Long Should A Radio Commercial Be?

Aug 12, 2019 7:19:00 AM / by Larry Julius

Augusta radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Central Savannah River Area small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Augusta radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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Endorsement Advertising Drives Growth For CSRA Small Business

Aug 8, 2019 7:54:00 AM / by Larry Julius

"Endorsement commercials on Augusta radio is now our predominant form of advertising," says Jeff Rucker. He is the owner of three Mathnasium franchises throughout the Central Savannah River Area with locations in Augusta, Evans, and Aiken.

"We originally signed up for a six-month campaign," he says. "but, it worked so well we are now on Augusta radio every weekday, 52 weeks a year."

"Mathnasium," explains Mr. Rucker, "is similar to a gymnasium. At a gym, people go to keep their bodies fit.  When parents bring their kids to us, it's for a mind workout. Our instructors help school children from grades 2-12 develop their math skills, exercise their thinking skills, and help them with their math homework."

"And, like at a gymnasium," he continues, "parents pay a monthly membership so their kids can come to us as many times as they need to be successful in school."

One of the reasons radio advertising performs so well for Mathnasium is the medium's ability to reach CSRA parents with school-age kids.

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Return-On-Investment: CSRA Business Owners Turn Dimes To Dollars

Aug 6, 2019 8:50:00 AM / by Larry Julius

Suppose you found a 100-year-old machine in your attic. You, then, quickly learned that every time you deposited a dime in the machine, one dollar popped out.  How many dimes would you drop in that machine?

Good news for Central Savannah River Area  small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Recruitment Advertising: How To Find White-Collars In The CSRA

Aug 1, 2019 3:10:00 PM / by Larry Julius

If you were one of the 412,144 adults who tuned-in to an Augusta radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.

There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them. 

This is not unlike the predicament of Central Savannah River Area small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.

What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Augusta radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.

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Why CSRA Small Business Owners Skip Advertising On Pandora and Spotify

Jul 30, 2019 2:09:40 PM / by Larry Julius

Of all the advertising options available to Central Savannah River Area business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Augusta radio stations can reach 201% more consumers than these two streaming-audio platforms combined.

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CSRA Business Owners Recruit Blue-Collar Workers On Augusta Radio

Jul 25, 2019 2:38:00 PM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Georgia, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all CSRA employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners in the CSRA have discovered is that the best way to recruit blue-collar workers is by advertising on Augusta radio stations.

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Advertising On Augusta Radio Puts A  CSRA Small Business On The Map

Jul 22, 2019 7:26:00 AM / by Larry Julius

"Radio advertising, truly, put our store on the map," says Suzanne Lilly Honeymichael. She and her late husband Ray Lilly started Hardwood Floors & More in Evans, Georgia during  the late 1980s.

"For the first years we were in business," she says, "We worked out of our home."  In 2006, though, the business had grown large enough to move into an 800 square foot showroom which they outgrew after just a year.

In 2007, the Lilly's expanded into the 8000 square foot store on Washington Road, where it has been ever since.

"I was hesitant to start advertising back then," says Ms. Lilly Honeymichael. "I just didn't realize what a strong return-on-investment advertising could bring for us. So, we started slowly."

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Make Your Advertising Heard: Advice For CSRA Small Business Owners

Jul 14, 2019 6:29:46 PM / by Larry Julius

The number one job of every commercial on Augusta radio is not to sell products.

The number one job is not to build store traffic or to create top of mind of awareness.

The number one job of a radio commercial is not to build brand or deliver ROI.

The number one job of every commercial on an Augusta radio station is to be heard. Period. When a commercial is heard, then all the rest will follow. But being heard is not easy.

At the exact second a radio commercial begins, 11,000,000 other pieces of information are all wrestling for the listener's attention.  Sadly, a consumer's brain is only capable of dealing with about 50 bits of that information at a time.

If you are a Central Savannah River Area business owner who would like to secure a larger share of the $8.6 billion local consumers will spend this year, then what you say first in your commercial is crucial to winning the battle for a consumer's ear.

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Should CSRA Business Owners Put Phone Numbers In Radio Advertising?

Jul 12, 2019 6:22:47 PM / by Larry Julius

When a Central Savannah River Area (CSRA) small business owner buys a 60-second commercial on an Augusta radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a CSRA business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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New CSRA Small Business Uses Radio Advertising To Beat The Competition

Jul 12, 2019 9:54:16 AM / by Larry Julius

Eight months ago, Jonathan Wingard opened his own State Farm insurance agency in North Augusta, South Carolina. Since then he has added 120 new households as clients.

After about 30 days in business, Mr. Wingard began advertising on Augusta radio stations. "New customers come in all the time," he says, "and say they heard about us on the radio."

Mr. Wingard always knew he wanted to be in insurance. "I was introduced to the business in college by one of my elementary school teachers who had become a State Farm agent herself.  I liked her confidence. I liked the way she listened to people. I liked her professionalism.  I knew I wanted to be like that, too."

Before opening up his own small business, Mr. Wingard worked for another agency to "learn the ropes."  After four years, he was ready to go out on his own by absorbing 800 accounts from an agent who was moving out of town."

"When I started my business," says Mr. Wingard, "there were already six other State Farm agents in North Augusta. So, I knew I had to build my own brand to differentiate myself. Advertising was the way to go." 

"I do as much as I can afford," he says. "Since I opened, I have invested about 8% of the income generated by my existing accounts back into advertising."

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Do Millennials Listen To Augusta Radio Stations?

Jun 27, 2019 3:32:47 PM / by Larry Julius

It's time to set some misinformed CSRA small business owners straight.  When we say everybody listens to Augusta radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Central Savannah River Area,  135,000 millennials make-up 30.4% of the adult population and will deliver $3-billion to local cash registers.

But here's the thing about millennials that many CSRA small business owners get wrong: millennials listen to the radio.  Almost all of them. 90.4% of them to be exact.

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Turning Listeners Into Customers With Advertising On Augusta Radio

Jun 26, 2019 3:26:19 PM / by Larry Julius

Thousands of Central Savannah River Area small business owners depend on radio advertising to claim their share of the $8.6 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 412,144 listeners who tune-in to Augusta radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that CSRA business owners could find useful.

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Pro Tips For CSRA Small Business: Advertising on Augusta Radio

Jun 25, 2019 5:07:15 PM / by Larry Julius

Professional advice is always welcome. Especially when you are a Central Savannah River Area business owner investing your own money trying to capture a larger share of the $8.6-billion local consumers will spend this year.

Hundreds of business owners depend on Augusta radio stations to market their goods and services.  What a company says in their commercials and how they say it are the most critical factors for turning listeners into customers.  This is referred to by the professionals as the "creative."

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for CSRA small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a CSRA business owner. So, here is some advice from an award-winning, advertising professional.

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How To Advertise For Free On Augusta Radio Stations

Jun 25, 2019 4:39:01 PM / by Larry Julius

It is not a gimmick. Many CSRA business owners qualify for free advertising on Augusta radio stations. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, CSRA small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Augusta radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times, advertising doesn’t make a list at all.

Some CSRA business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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