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How Has Working From Home Affected Advertising on Augusta Radio

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Augusta radio happened outside the home. CSRA consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Advertising In Augusta: work from home consumers in CSRA

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Augusta radio has grown by 18%, according to Nielsen.

Advertising On Augusta Radio Listening Locations

New call-to-actionAmong homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.
Advertise In Augusta: Work From Home

During the spring, 344,400 adult radio-listeners tuned in to their favorite radio stations each week, according to Nielsen. This is 10% more than during the fall, despite the pandemic. 

Advertising On Augusta Radio Reach During Pandemic

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

Advertise On Augusta Radio Time Spent Listening

Beginning in 1930, when WRDW became the first station in the CSRA,  small business owners have depended on Augusta radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

More Advertising Advice For CSRA Small Business Owners

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