Advertise in Augusta Advertise in Augusta

Larry Julius


Recent Posts

Best Way To Advertise In CSRA: AM/FM Radio Still Rules

Aug 30, 2022 3:45:52 PM / by Larry Julius

Augusta, Georgia area small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in the CSRA, however, is on Augusta radio.

Every week, according to Neilsen, 391,000 adults tune-in to their favorite Augusta radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Augusta radio over-the-air, an incremental 17,000 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 26.3% of all Augusta radio listeners listen both online and offline.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, return on investment, roi, radio advertising, small business owner, small business, small business marekting, small business advertising, advertising return on investment, advertising roi

Political Advertising In Augusta: Campaigns Go Over The Top

Aug 22, 2022 8:08:10 AM / by Larry Julius

According to Nielsen research, 297,000 people in the Augusta, Georgia area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WJBF, WRDW, WCES, WAGT, and WFXG has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics politcial advertising, online advertising, television advertising, digital advertising, television, political rates, political rate card, OTT, Streaming Video, AVOD, ctv, SVOD, streaming media, internet Advertising, local television

CSRA Consumers Still Spending Despite Economic Sentiment

Aug 9, 2022 10:15:56 AM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 391,000 small business owners in the Augusta, Gerogia area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Augusta area consumers were forecast to spend nearly $8.7 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Augusta radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, roi, recession, consumer spending, radio advertising, reach, reach and frequency, consumer confidence, advertising reach, inflation, advertising roi

Augusta Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:41:16 AM / by Larry Julius

Local business owners have been advertising on Augusta, Georgia radio since WRDW first signed-on in 1930.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 391,000 adults listen to an Augusta radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, Pandora, Spotify, radio advertising, radio reach, reach, streaming audio, advertise on radio, reach and frequency, sirius/xm, streaming media, advertising options, advertising reach, amazon, apple

Advertise In Augusta: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 1:24:02 PM / by Larry Julius

Despite an abundance of media options, Augusta, Georgia radio reaches the most consumers every week. 

According to Nielsen, every week 391,000 CSRA adults tune in to their favorite Augusta stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Augusta radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen estimates that 29.2% of all consumers who listen to an Augusta radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver.

Read More

0 Comments Click here to read/write comments

Topics online advertising, radio advertising, digital advertising, streaming audio, internet, streaming media, internet Advertising, am/fm radio, online radio

Smart Speaker Usage in CSRA: A Conversation With Alexa

Jun 23, 2022 2:50:30 PM / by Larry Julius

Me: Alexa, how many consumers In the Central Savannah River Area (CSRA)have access to a smart speaker?

Alexa: According to a recent Nielsen study, 151,074 Augusta, Georgia area adults own a smart speaker. This is 36.1% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Augusta consumers likely to own?

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertise in CSRA, smart speakers, amazon echo, siri, alexa, google home, amazon, apple

Advertising On Augusta TV: Where Have The Viewers Gone?

Jun 14, 2022 10:59:13 AM / by Larry Julius

During the past seven days. according to Nielsen, only 67.1% of local consumers tuned in to Augusta, Georgia television stations like WJBF, WRDW, WCES, WAGT, and WFXG.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Augusta radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, august television, small business owner, television advertising, television ratings, television reach, small business, television, small business marekting, pay-TV, cable television, direcTV, small business advertising, OTT, AVOD, ctv, SVOD, cable tv, streaming TV, local television

Advertising On Augusta Radio Still #1 Way to Reach Consumers

Jun 8, 2022 3:05:01 PM / by Larry Julius

Every week, according to new Nielsen data, 454,900 adults tune in to an Augusta, Georgia radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast.

Based on per capita estimates from the National Retail Federation (NRF), Central Savannah River Area (CSRA) consumers are expected to spend between $8.7 and $8.9 billion at retail in 2022, a six to eight percent growth over the previous year. Utilizing radio's enormous advertising reach, local business owners can compel shoppers to spend this large pool of cash in their stores and on their websites.

The number of consumers reached is critical to the success of an advertising campaign.

According to a Nielsen study, after the actual content of the commercial message itself, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or even context. Augusta radio provides local business owners with the most significant reach among consumers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, retail, small business owner, small business, retail sales, retailer, retail stores, small business marekting, in-car listening, in-car audio, small business advertising, retail spending, advertising return on investment, advertising roi

Father's Day 2022: CSRA Consumers Will Spend $35.3 Million

Jun 1, 2022 1:51:02 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Augusta, Georgia area shoppers are expected to spend $35.3 million on the dads in their life. This is on par with the record-breaking $35.4 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in CSRA, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

Here is how this large pool of Father's Day cash in the Central Savannah River Area (CSRA) is expected to be distributed in all retail categories.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, holiday shopping, consumer spending, small business owner, small business, small business marekting, small business advertising, holiday advertising, consumer confidence, advertising options, father's day, father

Television Advertising In Augusta: What Are Consumers Watching?

May 11, 2022 4:36:07 PM / by Larry Julius

Every week, 425,000 Central Savannah River Area (CSRA) consumers watch something on TV.

Not too many years ago, when an Augusta, Georgia area consumer sat down to watch TV, the program options were limited to what was on WJBF, WRDW, WCES, WAGT, WFXG, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in an Augusta living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Augusta consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

Read More

0 Comments Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, streaming TV, local television

CSRA Radio Listeners Lead The Return To 'Normal'

Apr 28, 2022 1:48:57 PM / by Larry Julius

Each week according to Nielsen, 363,800 consumers tune in to an Augusta, Georiga radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

There are two traits Central Savannah River Area (CSRA) radio listeners have in common. First, they are very loyal to their favorites, tuning-in to, on average, only 2.0 different stations each week.

Second, and of particular importance to Augusta small business owners, radio listeners are returning to 'normal' at a faster rate than the general population after more than two years of pandemic.

Since the onset of the COVID-19 crisis, Nielsen has been measuring consumer sentiment in regard to normal behaviors. In a survey conducted in March of this year, 83% of adults say they are "ready to go and feel life is becoming more normal". This is up dramatically from the same time last year.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, retail, consumer spending, radio advertising, small business owner, small business, retail sales, retailer, retail stores, small business marekting, small business advertising, consumer confidence, retail spending

Mother's Day Spending In CSRA Will Top $55 Million In 2022

Apr 22, 2022 1:43:28 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Augusta, Georgia area consumers are expected to spend $55.9 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that CSRA consumers will spend $12.3 million on jewelry and another $9.3 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Augusta is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, CSRA consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Augusta radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, working mothers, mothers, retail, holiday shopping, radio advertising, reach, mother's day, retail sales, retailer, retail stores, reach and frequency, holiday advertising, retail spending, advertising return on investment, advertising reach, advertising roi

Advertising ROI: Augusta Radio Best Choice For CSRA Retailers

Apr 14, 2022 2:12:29 PM / by Larry Julius

Augusta, Georgia area consumers are expected to spend close to $8.9 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture significant shares of the increased retail spending, the 15,499 small business owners in the Central Savannah River Area (CSRA) would typically invest in advertising. Persistent and pernicious inflation pressures, however, are starting to gnaw away at marketing budgets.

According to the National Federation of Independent Business Owners (NFIB), businesses cite inflation as their number one problem. For many Augusta business owners, uncontrollable wholesale, transportation, and labor costs are forcing retailers to raise the prices they charge their customers. But, for many retail products, inflated retail prices can drive customers away. 

To limit consumer price increases and still make a profit, CSRA business owners, then, are forced to cut expenses, including advertising and marketing. This means it is now imperative that the limited investments retailers can make in advertising must deliver the strongest returns possible. 

According to a recent study by Nielsen, advertising on Augusta radio can provide the best return on investment (ROI) for local retailers.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, retail, television reach, radio reach, reach, retail sales, retailer, retail stores, reach and frequency, reach & frequency, retail spending, advertising return on investment, advertising reach, advertising roi

Advertise In CSRA: Retail Spending To Top $8.7 Billion in 2022

Mar 23, 2022 9:22:14 AM / by Larry Julius

There are 15,499 small business owners in the Augusta, Georgia area, according to the US Census Bureau. Each of these companies will need larger advertising budgets to successfully compete for a fair share of the expected explosion in consumer spending this year.

Based on new forecasts from The National Retail Federation (NRF), Central Savannah River Area (CSRA) consumers are expected to spend between $8.7 and $8.9 billion at retail in 2022, a six to eight percent growth over the previous year.

The NRF's forecasts exclude restaurants, gas stations, and automotive dealers. Included in the numbers, though, are non-store and online sales, which, in Augusta, could reach as high as $2.1 billion this year. This level of spending would be 13% more than in 2021.

Even though the rate of growth rate for 2022 is lower than the 14% jump in 2021, the NRF points out that this year's spending will be well ahead of the 10-year,  pre-pandemic growth rate of 3.7%

To participate in the expected surge in retail spending will require CSRA business owners to advertise. Especially if retailers want to hold their own against the continued growth of non-store and online competition.

Read More

0 Comments Click here to read/write comments

Topics return on investment, roi, retail, radio advertising, radio reach, reach, retail sales, retailer, retail stores, reach and frequency, retail spending, advertising return on investment, advertising reach, advertising roi

Advertise On Augusta Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 1:27:39 PM / by Larry Julius

There are about 357,000 registered passenger vehicles in the Central Savannah River Area (CSRA). Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Augusta area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Augusta area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Augusta radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, Pandora, Spotify, best way to advertise in csra, radio advertising, streaming audio, automotive, in-car listening, in-car audio, sirius/xm, podcasts, share of ear, streaming media, podcasting, car radio

Best Way To Fill Construction Job Openings In The CSRA

Mar 2, 2022 3:58:50 PM / by Larry Julius

Construction companies in the Central Savannah River Area (CSRA) will need to recruit 1,146 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Augusta area will continue into 2023, according to ABC. It is expected that during that year,  an additional 1,040 blue-collar workers in addition to the normal pace of hiring.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, blue collar workers, recruitment advertising, best way to advertise in csra, online job boards, help wanted, indeed, monster.com, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment advertising, hire qualified candidates, construction workers

Advertising In CSRA: Don't Say 'March Madness'

Feb 21, 2022 4:14:15 PM / by Larry Julius

Right now, at least one of the 17,149 businesses located in the Central Savannah River Area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Evans might think it would be clever to use 'March Madness' in its commercials on Augusta radio to promote a big spring sale. A non-profit in Aiken feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Martinez believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a CSRA small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics social media advertising, online advertising, radio advertising, television advertising, digital advertising, streaming audio, OTT, Streaming Video, ctv, streaming media, internet Advertising, streaming TV, SEM, display advertising, search engine marketing, intellectual property, trademark, copyright

How Much Time Do Augusta Area Consumers Spend Watching Streaming TV?

Feb 17, 2022 10:15:43 AM / by Larry Julius

Every week, 289,000 Central Savannah River Area (CSRA) adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Augusta, Georgia area consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 95.2% of CSRA households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Augusta consumers are spending more-and-more time engaged with streaming TV.

Read More

0 Comments Click here to read/write comments

Topics online advertising, digital advertising, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, advertising options, internet Advertising, streaming TV

Best Way To Reach Likely Voters in 2022: Advertise On Augusta Radio

Feb 11, 2022 1:53:35 PM / by Larry Julius

No matter which Augusta, Georgia television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WJBF, WRDW, WCES, WAGT, or WFXG the most effective way to reach likely voters in the CSRA? Or is advertising on cable channels provided by Xfinity, DISH, DirecTV, and WOW!. the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Augusta radio.

Every week, 238,000 likely voters will listen to Augusta radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, best way to advertise in csra, politcial advertising, radio advertising, television advertising, voters, likely voters, registered voters, political rates, political rate card, local television, republican voters, democratic voters, independent voters

Advertising In CSRA During A Time Of Inflation

Jan 27, 2022 3:20:19 PM / by Larry Julius

The current high rate of inflation is tempering how much Central Savannah River Area (CSRA) business owners can spend on advertising.

According to the U.S. Census Bureau, there are approximately 16,000 small businesses in the Augusta area. There is one thing each of these owners of the companies has in common, whether they own a hardware store in Aiken, a furniture store in Evans, or a restaurant in Martinez. They are all experiencing the negative consequences of inflation.

In a monthly survey conducted by the National Federation of Independent Business Owners (NFIB), inflation now ranks second as the single most important problem companies face. A year ago, inflation was barely an issue.

Inflation has not hampered the enthusiasm to spend among Augusta area consumers keeping retail sales hovering above pre-Covid levels. But, inflation is taking a dramatic toll on the amount of revenue business owners can keep.

According to the U.S. Chamber of Commerce, small business owners see inflation-fueled price increases in almost every cost of operation, including inventory, utilities, rent, and wages.

Because of these rising operational costs, Augusta business owners are looking to cut expenses where they can, including advertising expenditures. But, because there is still robust consumer demand for goods and services, these companies need to make sure that the amount they do invest in advertising has the best return possible.

By almost any marketing metric, advertising on Augusta radio provides the greatest return-on-investment (ROI) of any medium available to local business owners.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, small business owner, small business, small business marekting, small business advertising, advertising return on investment, advertising options, advertising on a budget, inflation

Online Advertising In Augusta: How Much Will Be Spent in 2022?

Jan 21, 2022 8:17:36 AM / by Larry Julius

Augusta, Georgia area business owners are expected to spend $121 million advertising online in 2022. This, according to Borrell Associates, a company that tracks advertising expenditures across the country.

Borrell's forecast indicates that almost 50% of CSRA online expenditures will be in the form of paid search. The most recognizable type of this advertising is the paid ads that appear adjacent to the results of almost every search query on Google, Yahoo, and Bing.

Borrell's forecast also indicates that approximately 27% of online expenditures will be in the form of display advertising. This consists of traditional banner ads that appear across millions of websites and apps, including social media platforms like Facebook and Instagram. According to SmallBizGenius.net, the average Augusta area consumer is served more than 1700 of these ads per month.

Video advertising in the CSRA is forecast to account for 23% of all online ad dollars in 2022. Like search and display, millions of websites can support this type of advertising. This includes sites, apps, and platforms like YouTube, Roku Channel, Hulu, Paramount+, and most social media sites.

The remainder of online advertising dollars is expected to be spent on audio advertising, including streaming sites like Pandora and Spotify; or email marketing campaigns.

So many Augusta area business owners are investing a large portion of their marketing budgets into online advertising because that's where their customers are.
Read More

0 Comments Click here to read/write comments

Topics millennials, social media advertising, online advertising, digital advertising, streaming audio, borrell associates, social media, Streaming Video, internet, streaming media, advertising options, internet Advertising, streaming TV, SEM, display advertising, search engine marketing

Recruitment Advertising In CSRA: Best Way To Reach Job Candidates

Jan 8, 2022 10:34:09 AM / by Larry Julius

There are 15,499 small businesses in the Augusta-Richmond County, GA-SC Metro Area, according to the US Census Bureau. Based on projections from the National Federation of Independent Business Owners (NFIB), nearly half of these companies have job openings they cannot fill.

As a result of the acute labor shortage, says the NFIB, 29% of small business owners rank the quality of labor as the most important problem they face. A year ago, only 21% said finding workers was their biggest issue.

The labor crunch in the Central Savannah River Area (CSRA) is being driven, in big part, by a record-high number of employees voluntarily quitting their jobs. Just last month, according to the US Bureau of Labor Statistics, 4.5 million employees across the country left their current place of employment.

According to the Wall Street Journal, those who are not currently working say they are in no hurry to return to the workforce. The lack of urgency stems from five primary reasons:

  • 29% say they don't need to work right now because their spouse is employed
  • 28% say they cannot return to work because of care responsibilities at home
  • 25% say they don't need to return to work because they have a financial cushion
  • 20% say they are fearful of returning to work because of COVID-19
  • 5% say they do not need to return because of current unemployment benefits

There seems to be little chance that these resigned workers can be lured back into the labor force. Therefore, to fill open jobs, local business owners will need to focus their efforts towards recruiting among the CSRA's "passive" job candidates.

Read More

0 Comments Click here to read/write comments

Topics recruitment advertising, social media advertising, radio advertising, employment advertising, online job boards, social media, indeed, monster.com, passive job seekers, active job seekers, zip recruiter, radio recruitment advertising

Advertise On Augusta Radio? 5 Things Business Owners Get Wrong

Dec 31, 2021 8:52:43 AM / by Larry Julius

To ensure success, every Central Savannah River Area (CSRA) business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Augusta, Georiga radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies. 

To help reduce the glare that often blinds business owners to the potency of advertising on Augusta radio, here are the top five things many local business owners get wrong.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, how to advertise on augusta radio, radio commercials, effective radio advertising, augusta radio, radio advertising, radio reach, advertise on radio, advertising on radio, radio history, radio listening, radio formats, who listens to radio

Advertise In Augusta: Who's Watching The Local TV Stations?

Dec 22, 2021 11:53:14 AM / by Larry Julius

It wasn't too long ago when advertising on Augusta, Georgia television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by WJBF, WRDW, WCES, WAGT, and WFXG has plummeted. In all only 67% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among CSRA consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

Read More

1 Comment Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, streaming TV, local television

CSRA Small Business Owners Guide To OTT & CTV Advertising

Dec 14, 2021 4:22:13 PM / by Larry Julius

It used to be so simple. When a small business owner wanted to advertise on Augusta television, there were only a few options including, WJBF, WRDW, WCES, WAGT, and WFXG. But slowly, the number of options expanded to include cable channels provided by Xfinity, DISH, DirecTV, and WOW!.

Heading in 2022, local advertisers have even more options as internet-connected devices deliver hundreds of more programming choices to CSRA consumers. Collectively, this type of content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). For the purpose of this discussion, OTT & CTV will be referred to singularly as streaming video.

Streaming video can be viewed on any device that can connect to the internet. This includes computers, laptops, tablets, and smartphones. Programing can also be accessed using a smart-TV, Roku Stick, Amazon Fire Stick, or a game console. In all, according to Nielsen, 95.2% of Augusta area households own a device capable of receiving streaming video. 

In all, says Nielsen, 297,500 Augusta area consumers watch streaming video content every week. Combined, these internet channels now reach more adults every week than local newspapers, podcasts, and digital audio services like Pandora, Spotify, Sirius/XM. Amazon Music, and iHeart Radio.

Surprisingly, streaming video now reaches almost as many CSRA adults as local TV and local cable.

Read More

0 Comments Click here to read/write comments

Topics august television, online advertising, television advertising, digital advertising, television, pay-TV, cable television, OTT, Streaming Video, ctv, cable tv, streaming media, internet Advertising, streaming TV, local television

Augusta Radio Still Reaches More CSRA Consumers Than All Other Media

Dec 10, 2021 3:52:26 PM / by Larry Julius

When WRDW-AM became Augusta's first radio station in 1930, there was no Facebook, no Xfinity, no Sirius/XM, no Netflix, and no podcasts. It would be 23 years before there was even a local TV station.  Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 91 years, CSRA business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Augusta radio has helped Georgia and South Carolina companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Augusta radio is still the most used advertising medium.

Read More

0 Comments Click here to read/write comments

Topics Pandora, Spotify, best way to advertise in csra, radio advertising, television advertising, reach, streaming audio, advertise on radio, podcasts, Streaming Video, streaming media, advertising options, podcasting, advertising reach

Advertise In Augusta: Top 5 Articles From 2021

Nov 30, 2021 8:48:57 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Central Savannah River Area (CSRA) consumers are on track to spend $8.1-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Augusta area business owners are expected to spend $169.9 million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many CSRA business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInAugusta.com.  

Here are the top five most-read articles on the site in 2021:

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, best way to advertise, how to advertise on augusta radio, advertise in CSRA, best way to advertise in augusta, recruitment advertising, social media advertising, online advertising, facebook advertising, radio advertising, television advertising, employment advertising, digital advertising, advertise on radio, advertising on radio, effective advertising, advertising options, internet Advertising

What Are Augusta Consumers Watching On TV?

Nov 18, 2021 3:24:28 PM / by Larry Julius

Every week, according to Nielsen, 444,000 adult consumers in the Central Savannah River Area (CSRA) watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Augusta, Georgia area consumers have a gargantuan number of viewing choices. This includes programs from stations like WJBF, WRDW, WCES, WAGT, and WFXG. Or maybe cable and satellite systems like Xfinity, DISH, DirecTV, and WOW!. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Augusta consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in the CSRA is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Augusta area adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, best way to advertise in csra, august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, OTT, Streaming Video, ctv, cable tv, internet, streaming media, internet Advertising, streaming TV

CSRA New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:55:49 PM / by Larry Julius

In 2020, there were 23,012 new cars and trucks registered in the Augusta metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 490 new-car dealerships in Georgia. Despite the pandemic, these dealers, including those in the Augusta area, sold $29.7 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $19 billion in new car sales.

When it comes to buying new vehicles, Central Savannah River Area (CSRA) consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most CSRA car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, advertise in CSRA, best way to advertise in augusta, best way to advertise in csra, augusta radio, automotive, used cars, used vehicles, in-car listening, vehicle traffic, in-car audio, who listens to radio, new cars

Does The Facebook Name Change Affect CSRA Advertisers?

Oct 29, 2021 4:52:12 PM / by Larry Julius

Every month, 340,000 adults in the Central Savannah River Area (CSRA) use social media, according to Nielsen. Seventy-five percent of these consumers use Facebook, far more than other sites like Instagram (also owned by Facebook), Twitter, Snapchat, Pinterest, and LinkedIn.

As a stand-alone medium, Facebook is used by more people in the CSRA than watch local TV stations. Only Augusta radio and local cable reach more consumers.

The large audience commanded by social media has attracted a significant amount of advertising dollars from local advertisers. According to Borrell Associates, a company that measures advertising expenditures across the county, Augusta area businesses are expected to spend $31.7 million on social media advertising, a 26.2% increase over 2022. The overwhelming majority of these dollars are being spent with Facebook.

Yesterday, Facebook founder Mark Zuckerberg announced the company was changing its name to "Meta".  This change, though, only affects the name of the parent company. There will be no change to the company's brands like Facebook, Instagram, or WhatsApp.

How will this name change affect Augusta businesses that advertise on Facebook?

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise in augusta, social media advertising, facebook advertising, twitter, facebook, instagram, borrell associates, social media, linkedin, metaverse

Best Way To Reach Augusta Area Holiday Shoppers In 2021

Oct 26, 2021 4:16:49 PM / by Larry Julius

Attention Central Savannah River Area (CSRA) small business owners and retailers: nearly half of holiday shoppers are already spending money. According to the National Retail Federation, 49% of consumers will start their Christmas season shopping before Hallowe'en. 

Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year, according to the annual survey released today by the NRF and Prosper Insights & Analytics.

In all, based on forecasts from Deloitte, the world's largest accounting firm, Augusta, Georgia area consumers are expected to spend between $2.2 and $2.3 billion during the holiday shopping period. This would be a 7-9% increase over 2020.

"We anticipate strong consumer spending for the upcoming holiday season. As vaccination rates rise and consumers are more comfortable being outside of the home, we are likely to see increased spending on services, including restaurants and travel, while spending on goods will continue to hold steady. A steady decline in the savings rate to pre-pandemic levels will support consumer spending and keep retail sales elevated this season," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Further, e-commerce sales will continue to grow as consumers demonstrate an ongoing and steady movement toward buying online across all categories."

CSRA retailers are noticing that the opening bell for holiday shopping has rung earlier than ever for local shoppers.

Read More

0 Comments Click here to read/write comments

Topics CSRA small business owner, augusta small business owner, return on investment, roi, retail, holiday shopping, christmas shopping, small business owner, small business, parents, children, retail sales, retailer, retail stores, small business marekting, small business advertising, millennial parents, holiday advertising, online shopping, retail spending, advertising return on investment, shopping

Advertise In CSRA: In-Store Shopping Exceeds Pre-COVID Level

Oct 20, 2021 2:59:40 PM / by Larry Julius

Central Savannah River Area (CSRA) consumers are on track to spend more than $7.7 billion at retail this year, based on projections by the National Retail Federation (NRF). Spending is expected to be 13.5% higher than last year.  

Some Augusta, Georgia area small business owners, though, are wondering if the spread of the Delta Variant may slow spending if consumers sense pressure on their own financial security. Shoppers, however, don't see it that way.

New research from Nielsen indicates that 82% of consumers believe their household finances will either remain the same or improve during the upcoming months.

The Nielsen study has another finding that CSRA business owners will find promising. Consumers are more likely to shop locally than they did before the onset of the pandemic, although in different ways.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, consumer spending, advertising return on investment, shopping

Who Listens To Podcasts in Augusta?

Oct 11, 2021 7:40:00 AM / by Larry Julius

According to Nielsen, 21.8% of CSRA consumers listened to or downloaded a podcast during the past 30 days.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Augusta, Georiga area consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Augusta area consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

Read More

0 Comments Click here to read/write comments

Topics advertise in CSRA, best way to advertise in augusta, best way to advertise in csra, augusta radio, online advertising, digital advertising, streaming audio, podcasts, streaming media, internet Advertising, podcasting

Advertising On Augusta Radio: How Smart Speakers Add Value

Sep 28, 2021 3:34:01 PM / by Larry Julius

Since 1930 when WRDW-AM signed on, CSRA small business owners have been advertising on Augusta radio to market the goods and services they sell.

Lately, some of these advertisers are voicing concerns, though, that the accelerating use of smart speakers could erode the effectiveness of commercials on local stations. Current research, however, reveals that these devices actually extend the reach of the medium and its ad content.

More than 109,000 consumers in Augusta have a smart speaker in their homes, according to Nielsen. This is 28% of the local adult population.

Smart speakers are internet-enabled devices controlled by spoken commands and capable of streaming audio content, relaying information, and communicating with other devices. 

According to the Cooperative Institutional Research Program (CIRP) data, Amazon Echo (aka Alexa) accounts for 69% of all smart speakers in use. Google's smart speaker makes up another 20% of the market. The remaining 11% of the market comprises Apple Home (aka Siri), Sonos, and Bose.

CSRA consumers can use their smart speakers to accomplish a diverse range of tasks, including accessing news, weather, and sports information; turning on lights in the house; shopping; and food delivery.

The most common use of a smart speaker, though, is streaming audio, including Augusta radio stations, according to eMarketer. Edison Research's Share of Ear Study indicates that consumers devote 13% of their total time using a smart speaker listening to AM/FM radio stations. This is second only to the time spent listening to Amazon Music at 19%.

Read More

0 Comments Click here to read/write comments

Topics CSRA small business owner, augusta small business owner, effective radio advertising, online advertising, radio advertising, small business owner, small business, digital advertising, streaming audio, smart speakers, small business marekting, small business advertising, radio listening, amazon echo, siri, alexa, google home, internet Advertising, how to advertise

Best Way To Reach CSRA Halloween Shoppers

Sep 23, 2021 3:42:19 PM / by Larry Julius

Augusta, Georgia business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), CSRA consumers are expected to spend a record $17,881,060 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

CSRA small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, halloween, retail, radio advertising, parents, children, retail sales, retailer, retail stores, millennial parents, retail spending, pet owners, advertising return on investment

Streaming Video Terms For Augusta Small Business Owners

Sep 21, 2021 10:02:55 AM / by Larry Julius

Augusta, Georgia area business owners are expected to spend $27,969,000 on streaming video advertising in 2021, according to Borrell Associates, a company that tracks online marketing expenditures across the country. This spending will be 26.9% higher than in 2020.

Streaming video advertising expenditures are accelerating as CSRA consumers continue to abandon shows on local TV stations and cable systems in favor of programming streamed via an internet connection. These online channels include Netflix, Hulu, Prime, Disney+, Paramount+, Peacock, Prime Video, Roku Channel, SlingTV, PlutoTV, and dozens more.

This type of streamed video content is known collectively as OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Augusta, according to Nielsen, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

Read More

0 Comments Click here to read/write comments

Topics august television, online advertising, television advertising, digital advertising, streaming audio, television, cable television, OTT, Streaming Video, ctv, cable tv, streaming media, internet Advertising, streaming TV

How To Fill Open Jobs In The CSRA

Sep 10, 2021 4:21:25 PM / by Larry Julius

According to the US Census Bureau, there are 212,351 businesses in the Augusta, Georgia area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Augusta as well as Aiken, Evans, Martinez, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit CSRA workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many CSRA workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 210,000 passive job seekers in the CSRA.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, blue collar workers, recruitment advertising, white collar workers, best way to advertise in csra, employment advertising, indeed, zip recruiter

B2B Advertising: Why Job Sites Depend On Augusta Radio

Sep 3, 2021 11:29:35 AM / by Larry Julius

If you were one of the 362,800 adults who tuned in to an Augusta, Georgia radio last week, then chances are excellent that you heard advertising for ZipRecruiter.  That's because the company purchased more than 120,00 advertisements to air on local stations across the country during the month of August, according to Media Monitors.

ZipRecruiter is an online recruitment site that helps companies of every size advertise open jobs. Overall, more than 2.8 million companies have posted an opening on ZipRecruiter.com

It is no wonder that ZipRecruiter and its competitors like Indeed have been making significant advertising investments on Augusta radio. Finding qualified workers is one of the toughest challenges facing local business owners. According to the Bureau of Labor Statistics, the number of job openings in the U.S. has reached a record high 10.1-million jobs with just not enough candidates to fill them.

If you've heard these commercials on Augusta radio, then you know that ZipRecruiter is not advertising to attract job seekers to its website.  Rather, the company's goal is to convince local business owners to buy help wanted ads from them.

So, why has ZipRecruiter chosen Augusta radio as a business-to-business (B2B) advertising resource?  The first reason is revealed in the first line of their commercial.

"According to research," says the announcer, "82% of people remember radio ads."

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, recruitment advertising, best way to advertise in csra, small business owner, small business, small business marekting, small business advertising, business to business advertising, b2b advertising, business to business, indeed, zip recruiter, advertising options

Who Listens To Augusta Radio Stations Online?

Aug 27, 2021 3:41:50 PM / by Larry Julius

Before Augusta, Georgia radio station WRDW signed on in 1930, local listeners were dependent on broadcasts from distant cities such as Atlanta. These early stations required tall antennas and miles of buried copper cable to transmit their signals.  Most radio receivers at the time were mostly handmade and involved a piece of crystalline mineral and a wire coil.

Over many decades in the CSRA, both the broadcasting and receiving equipment improved. In the mid-1920s this meant store-bought radios. In the 1930s this meant car radios. In the 1960s this meant transistor radios. In the 1970s this meant boom boxes. And, in the 1980s this meant Walkmen. But, despite these improvements, the fundamental technology of big towers sending a signal through the air to a radio receiver remained the same.

In 1994, there was a new way for CSRA consumers to listen to the radio. That was the year local stations across the country began streaming their signals over the internet and listeners could use their computers (later their smartphones and smart speakers) as receiving devices. No big antennas, no wires, and no actual radio needed.

In 2021, according to Nielsen, Augusta radio reaches more local consumers than any other advertising media option.

Neilsen finds, too, that 34.8% of all consumers who listen to an Augusta radio station over-the-air will, at some point during the month, also connect to a local station via the internet. 

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, best way to advertise in csra, online advertising, radio advertising, streaming audio, smart speakers, internet, streaming media, advertising options

Advertising On Augusta Radio: The 3 Frequency Myth

Aug 19, 2021 9:25:42 AM / by Larry Julius

Every week, according to Nielsen, Augusta, Georgia radio reaches 362,800 adult consumers in the CSRA. This is significantly more people than are reached by local TV, cable, social media, streaming video, streaming audio, or newspapers.

Because of its humongous reach, CSRA small business owners advertise on Augusta radio to successfully market the products and services they sell.

Many first-time advertisers on Augusta radio will ask how many times a consumer needs to hear a commercial before they become a customer.  Often the business owner is told that to be effective, a consumer needs to be exposed to a message three times before they will buy.  Unfortunately, this prescription for a three-time frequency is more myth than substance.

A study by Nielsen provides some data-based insights about effective frequency, But first, here's the origin of the mythological rule of three.

Read More

0 Comments Click here to read/write comments

Topics CSRA small business owner, augusta small business owner, effective radio advertising, radio advertising, small business owner, radio reach, small business, reach, frequency, small business marekting, reach and frequency, reach & frequency, small business advertising, effective advertising, effective frequency, advertising frequency

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts