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Larry Julius


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Where Do CSRA Consumers Spend Their Money?

Oct 14, 2019 10:14:00 AM / by Larry Julius

Central Savannah River Area consumers are expected to spend $9.3 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $41,705.

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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How CSRA Retailers Can Earn A Larger Share Of Holiday Spending

Oct 10, 2019 9:04:00 AM / by Larry Julius

Central Savannah River Area consumers are expected to spend $1.3 billion on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most CSRA retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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The CSRA SHEconomy: Are Small Business Owners Benefiting?

Oct 8, 2019 3:15:00 PM / by Larry Julius

Last week, according to Nielsen, 94,966  single, adult women tuned-in to an Augusta, GA radio station.  This is 89% of every consumer who fits this description.

Why should Central Savannah River Area small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Advertising On Augusta Radio Is Effective For CSRA Pool & Spa Business

Oct 3, 2019 2:30:00 PM / by Larry Julius

"Radio is a large part of our advertising, and it always has been," says Peter Alewine.  His family has owned and operates Pete Alewine Pools & Spas in the Central Savannah River Area since 1998.

"My father's goal, when he began the company out of our garage, was to build a few pools a year. He started with three employees, including me,  during my school vacations."

Today, the company has more than 100 employees working out of locations in Evans, GA; Aiken, SC; and Lexington, SC. In addition to building hundreds of pools per year, it has expanded into the sale of hot tubs, pool chemicals, deck furniture, and maintenance.

"Augusta radio is our dominant form of advertising," says Mr. Alewine who, is responsible for the company's marketing. "We are starting to add more online advertising to the mix as well, including social media and Google advertising. We have used a little bit of television, but it hasn't worked well for us."

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Why CSRA Business Owners Advertise On Augusta Radio At Night

Oct 1, 2019 11:49:00 AM / by Larry Julius

Is advertising on the radio just a day job for Central Savannah River Area small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, many of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 412,144 adult consumers tuned-in to their favorite Augusta radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

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Recession Survival: CSRA Small Business Owners Should Keep Advertising

Sep 27, 2019 2:12:00 PM / by Larry Julius

In American history, there have been more recessions than presidents, 47 vs. 45.  Many economists believe number 48 is impending. 

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Central Savannah River Area small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for Augusta area small business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example.

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CSRA Retail Spending: Business Owners Scare-Up Halloween Sales

Sep 24, 2019 1:49:00 PM / by Larry Julius

Based on information from the National Retail Foundation, Central Savannah River Area consumers will be spending $13.4 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the CSRA are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of local small business enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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How Advertising On Augusta Radio Delivers For CSRA Pizza Restaurants

Sep 18, 2019 4:53:36 PM / by Larry Julius

"Advertising on Augusta radio has been great for us," says Eddie Jordan. He is the Managing Partner of ten Papa John's Pizza restaurants in the CSRA. "Customers tell me all the time that they hear our ads. When they think about pizza, they think about us."

Mr. Jordan began his career at Papa John's in 1994 as a delivery driver. He worked his way up to assistant manager, general manager, and area supervisor. After six years he bought in as an owner.

"When I started, we just had two stores in the area. We added a new location every year until we had six and then stopped for a while," says Mr. Jordan. "But, in 2007, we knew the population in the CSRA was going to grow like crazy, so we started building again. In 2017, we added our ninth and tenth locations. We now have restaurants in Aiken, Augusta, and North Augusta."

Mr. Jordan was right. Pizza has become big business in the CSRA.  Last week, according to Nielsen, more than 135,000 adults used a local pizza restaurant. This is almost one-third of the entire population.

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Best Way To Advertise To Moms In The CSRA

Sep 12, 2019 10:03:00 AM / by Larry Julius

Advertising on Augusta radio stations is the best way for Central Savannah River Area small business owners to reach the lucrative, local mother market.  Here's why.

CSRA consumers will spend $8.4 billion over the next 12 months. Forbes magazine reports that it is moms who will control 85% of all household purchases. In the Augusta, GA area there are more than 110,000 women with children under the age of 17 at home.

Local small business owners need to pay special attention to these mothers and their wallets.

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Political Advertising In The CSRA: How To Reach Likely Voters

Sep 9, 2019 2:03:00 PM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Central Savannah River Area, the most potent way to reach voters is on local radio.

Last week, for instance, 91.6% of all registered voters in Columbia, McDuffie, Richmond, Aiken and Edgefield County, tuned-in to an Augusta radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Meet 5 Successful CSRA Small Business Owners Who Advertise On Radio

Sep 5, 2019 9:02:00 AM / by Larry Julius

Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since the first August radio station, WRDW, began broadcasting in 1930.

Today, hundreds of local small business owners still invest in radio advertising. Not only because it's the only local medium that can reach 412,144 consumers every week, but, most importantly, because it works.

Meet five of the of local business owners who currently advertise on Auguste radio to capture a significant share of the $8.6 billion CSRA consumers will spend this year.

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Wedding & Bridal Advertising: How To Engage CSRA Brides and Grooms

Sep 3, 2019 2:01:00 PM / by Larry Julius

Next year, 24,897 people in the Central Savannah River Area plan to be married.  Assuming that those folks are hitching-up with each other, that means there will be 12,448 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $26,680 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Augusta area who cater to the bridal market will be competing for a share of $332 million.

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CSRA Business Owners Can Improve Advertising By Deleting One Word

Aug 29, 2019 6:16:00 AM / by Larry Julius

Mark Twain has some script writing advice for Central Savannah River Area  small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 in the English language. A handful of these words, CSRA small business owners can't use in their radio commercials. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

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Restaurants in CSRA Find New Customers With Ads On Augusta Radio

Aug 26, 2019 8:02:00 PM / by Larry Julius

This year, Central Savannah River Area consumers will spend $976 million in local restaurants and drinking establishments. There are hundreds of restaurants in the Augusta, Georgia area that are hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, a trade magazine for the restaurant industry, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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How Newspaper Advertising in Augusta Compares To Local Radio

Aug 22, 2019 8:19:00 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Central Savannah River Area consumers.

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CSRA Home Builder Uses Radio Advertising As Foundation For Success

Aug 19, 2019 6:08:00 AM / by Larry Julius

First Choice Home Builders is an Evans, Georgia based construction company. It has been building spec and semi-custom luxury homes in the Central Savannah River Area since 2003.

"In 2018, we sold 48 homes," says Jade Ross, the company's Marketing Coordinator. "The year before we sold 32."

"Advertising on Augusta radio stations has been very important in the growth of our company," she says. "We have used it to build our brand so that when people in the CSRA are ready to buy a newly built home, the first company they think about it us."

Market research indicates that radio advertising is the best way to reach the prospective home buyers that First Choice needs to reach to be successful.

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What Is The Best Way To Advertise In Augusta And The CSRA?

Aug 14, 2019 7:10:00 AM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in the Central Savannah River Area is on Augusta radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the CSRA area are expected to spend at least $8.6 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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CSRA Advertisers Ask: How Long Should A Radio Commercial Be?

Aug 12, 2019 7:19:00 AM / by Larry Julius

Augusta radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Central Savannah River Area small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Augusta radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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Endorsement Advertising Drives Growth For CSRA Small Business

Aug 8, 2019 7:54:00 AM / by Larry Julius

"Endorsement commercials on Augusta radio is now our predominant form of advertising," says Jeff Rucker. He is the owner of three Mathnasium franchises throughout the Central Savannah River Area with locations in Augusta, Evans, and Aiken.

"We originally signed up for a six-month campaign," he says. "but, it worked so well we are now on Augusta radio every weekday, 52 weeks a year."

"Mathnasium," explains Mr. Rucker, "is similar to a gymnasium. At a gym, people go to keep their bodies fit.  When parents bring their kids to us, it's for a mind workout. Our instructors help school children from grades 2-12 develop their math skills, exercise their thinking skills, and help them with their math homework."

"And, like at a gymnasium," he continues, "parents pay a monthly membership so their kids can come to us as many times as they need to be successful in school."

One of the reasons radio advertising performs so well for Mathnasium is the medium's ability to reach CSRA parents with school-age kids.

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Return-On-Investment: CSRA Business Owners Turn Dimes To Dollars

Aug 6, 2019 8:50:00 AM / by Larry Julius

Suppose you found a 100-year-old machine in your attic. You, then, quickly learned that every time you deposited a dime in the machine, one dollar popped out.  How many dimes would you drop in that machine?

Good news for Central Savannah River Area  small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

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Recruitment Advertising: How To Find White-Collars In The CSRA

Aug 1, 2019 3:10:00 PM / by Larry Julius

If you were one of the 412,144 adults who tuned-in to an Augusta radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.

There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them. 

This is not unlike the predicament of Central Savannah River Area small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.

What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Augusta radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.

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Why CSRA Small Business Owners Skip Advertising On Pandora and Spotify

Jul 30, 2019 2:09:40 PM / by Larry Julius

Of all the advertising options available to Central Savannah River Area business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Augusta radio stations can reach 201% more consumers than these two streaming-audio platforms combined.

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CSRA Business Owners Recruit Blue-Collar Workers On Augusta Radio

Jul 25, 2019 2:38:00 PM / by Larry Julius

Forty-percent of contractors nationwide report that they have turned down jobs this year because they don't have enough skilled blue-collar workers. In Georgia, over one-third of contractors say they would add 25 more employees this year if they could recruit qualified candidates.

The labor crunch isn't confined to construction. Overall, half of all CSRA employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers. This includes truck drivers, plumbers, HVAC technicians, electrical workers, machinists, metal workers, landscapers, janitors, and mechanics.

Local business owners can benefit from a study by The North Carolina Works Commission. The NCWC found that the recruitment efforts of many employers in that state are failing because they depend on hiring strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners still depend on hanging help-wanted signs.

What many local business owners in the CSRA have discovered is that the best way to recruit blue-collar workers is by advertising on Augusta radio stations.

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Advertising On Augusta Radio Puts A  CSRA Small Business On The Map

Jul 22, 2019 7:26:00 AM / by Larry Julius

"Radio advertising, truly, put our store on the map," says Suzanne Lilly Honeymichael. She and her late husband Ray Lilly started Hardwood Floors & More in Evans, Georgia during  the late 1980s.

"For the first years we were in business," she says, "We worked out of our home."  In 2006, though, the business had grown large enough to move into an 800 square foot showroom which they outgrew after just a year.

In 2007, the Lilly's expanded into the 8000 square foot store on Washington Road, where it has been ever since.

"I was hesitant to start advertising back then," says Ms. Lilly Honeymichael. "I just didn't realize what a strong return-on-investment advertising could bring for us. So, we started slowly."

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Is Your CSRA Small Business Ready For Back-To-School Season?

Jul 18, 2019 8:29:50 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average, $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Central Savannah River Area small business owners, this means there is $155,483,400 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Augusta radio stations will be the most effective.  Here's why.

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Make Your Advertising Heard: Advice For CSRA Small Business Owners

Jul 14, 2019 6:29:46 PM / by Larry Julius

The number one job of every commercial on Augusta radio is not to sell products.

The number one job is not to build store traffic or to create top of mind of awareness.

The number one job of a radio commercial is not to build brand or deliver ROI.

The number one job of every commercial on an Augusta radio station is to be heard. Period. When a commercial is heard, then all the rest will follow. But being heard is not easy.

At the exact second a radio commercial begins, 11,000,000 other pieces of information are all wrestling for the listener's attention.  Sadly, a consumer's brain is only capable of dealing with about 50 bits of that information at a time.

If you are a Central Savannah River Area business owner who would like to secure a larger share of the $8.6 billion local consumers will spend this year, then what you say first in your commercial is crucial to winning the battle for a consumer's ear.

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Should CSRA Business Owners Put Phone Numbers In Radio Advertising?

Jul 12, 2019 6:22:47 PM / by Larry Julius

When a Central Savannah River Area (CSRA) small business owner buys a 60-second commercial on an Augusta radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a CSRA business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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New CSRA Small Business Uses Radio Advertising To Beat The Competition

Jul 12, 2019 9:54:16 AM / by Larry Julius

Eight months ago, Jonathan Wingard opened his own State Farm insurance agency in North Augusta, South Carolina. Since then he has added 120 new households as clients.

After about 30 days in business, Mr. Wingard began advertising on Augusta radio stations. "New customers come in all the time," he says, "and say they heard about us on the radio."

Mr. Wingard always knew he wanted to be in insurance. "I was introduced to the business in college by one of my elementary school teachers who had become a State Farm agent herself.  I liked her confidence. I liked the way she listened to people. I liked her professionalism.  I knew I wanted to be like that, too."

Before opening up his own small business, Mr. Wingard worked for another agency to "learn the ropes."  After four years, he was ready to go out on his own by absorbing 800 accounts from an agent who was moving out of town."

"When I started my business," says Mr. Wingard, "there were already six other State Farm agents in North Augusta. So, I knew I had to build my own brand to differentiate myself. Advertising was the way to go." 

"I do as much as I can afford," he says. "Since I opened, I have invested about 8% of the income generated by my existing accounts back into advertising."

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Do Millennials Listen To Augusta Radio Stations?

Jun 27, 2019 3:32:47 PM / by Larry Julius

It's time to set some misinformed CSRA small business owners straight.  When we say everybody listens to Augusta radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Central Savannah River Area,  135,000 millennials make-up 30.4% of the adult population and will deliver $3-billion to local cash registers.

But here's the thing about millennials that many CSRA small business owners get wrong: millennials listen to the radio.  Almost all of them. 90.4% of them to be exact.

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Turning Listeners Into Customers With Advertising On Augusta Radio

Jun 26, 2019 3:26:19 PM / by Larry Julius

Thousands of Central Savannah River Area small business owners depend on radio advertising to claim their share of the $8.6 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 412,144 listeners who tune-in to Augusta radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that CSRA business owners could find useful.

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Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising

Pro Tips For CSRA Small Business: Advertising on Augusta Radio

Jun 25, 2019 5:07:15 PM / by Larry Julius

Professional advice is always welcome. Especially when you are a Central Savannah River Area business owner investing your own money trying to capture a larger share of the $8.6-billion local consumers will spend this year.

Hundreds of business owners depend on Augusta radio stations to market their goods and services.  What a company says in their commercials and how they say it are the most critical factors for turning listeners into customers.  This is referred to by the professionals as the "creative."

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for CSRA small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a CSRA business owner. So, here is some advice from an award-winning, advertising professional.

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Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, advertise in CSRA, CSRA small business owner, augusta small business owner, copywriting, best way to advertise in augusta, radio commercials, effective radio advertising

How To Advertise For Free On Augusta Radio Stations

Jun 25, 2019 4:39:01 PM / by Larry Julius

It is not a gimmick. Many CSRA business owners qualify for free advertising on Augusta radio stations. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, CSRA small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Augusta radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times, advertising doesn’t make a list at all.

Some CSRA business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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Topics advertise in augusta, advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, cooperative advertising, co-op advertising, advertise in CSRA, CSRA small business owner, augusta small business owner

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