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Advertising In Augusta: Time For Local Jewelry Stores To Shine

Jun 13, 2020 9:57:46 AM / by Larry Julius

Despite the pandemic, Central Savannah River Area consumers are expected to spend $28 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $12million worth of diamonds
  • $4 million worth of watches
  • $2 million worth of gold
  • $3 million worth of pearls and gemstones
  • $6 million in other goods and services

CSRA business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to Georgia and South Carolina consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Augusta radio.

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Wedding & Bridal Advertising: How To Engage CSRA Brides and Grooms

Sep 3, 2019 2:01:00 PM / by Larry Julius

Next year, 24,897 people in the Central Savannah River Area plan to be married.  Assuming that those folks are hitching-up with each other, that means there will be 12,448 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $26,680 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Augusta area who cater to the bridal market will be competing for a share of $332 million.

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Topics advertising in augusta, advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, CSRA small business owner, best way to advertise in augusta, effective radio advertising, best way to advertise in csra, wedding advertising, bridal advertising

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