Advertising on Augusta television and cable is becoming less attractive to Central Savannah River Area business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 91% of Augusta area adults own at least one these devices. Furthermore, they are using them.

According to Nielsen projections, OTT and CTV networks now reach 43.4% of CSRA consumers every week.