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Social Media Advertising In Augusta: Should A Business Pay?

Apr 12, 2022 4:11:06 PM / by Ali Ahmed

According to Nielsen*, 359,403 adult consumers in the Augusta, Georgia area use social media every month, an audience that continues to expand. As a result of this growth, social media has become a crucial part of local advertising campaigns.

Social media allows Central Savannah River Area (CSRA) business owners to continually be in front of their target customers and to stay top-of-mind. It allows businesses to communicate daily and be the first company on call when needed. Social media has become essential for marketing local goods and services.

The best part is that social media is free to use for both CSRA consumers and business owners.

There is no subscription service for social media platforms like Facebook and Instagram which, according to Nielsen, are used by 76.7% of Augusta area consumers each month. There are no monthly payments or premium memberships required to unlock more services.

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Topics CSRA small business owner, augusta small business owner, social media advertising, facebook advertising, small business owner, small business, twitter, facebook, instagram, small business marekting, borrell associates, social media, small business advertising

Does The Facebook Name Change Affect CSRA Advertisers?

Oct 29, 2021 4:52:12 PM / by Larry Julius

Every month, 340,000 adults in the Central Savannah River Area (CSRA) use social media, according to Nielsen. Seventy-five percent of these consumers use Facebook, far more than other sites like Instagram (also owned by Facebook), Twitter, Snapchat, Pinterest, and LinkedIn.

As a stand-alone medium, Facebook is used by more people in the CSRA than watch local TV stations. Only Augusta radio and local cable reach more consumers.

The large audience commanded by social media has attracted a significant amount of advertising dollars from local advertisers. According to Borrell Associates, a company that measures advertising expenditures across the county, Augusta area businesses are expected to spend $31.7 million on social media advertising, a 26.2% increase over 2022. The overwhelming majority of these dollars are being spent with Facebook.

Yesterday, Facebook founder Mark Zuckerberg announced the company was changing its name to "Meta".  This change, though, only affects the name of the parent company. There will be no change to the company's brands like Facebook, Instagram, or WhatsApp.

How will this name change affect Augusta businesses that advertise on Facebook?

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Topics advertise on augusta radio stations, best way to advertise in augusta, social media advertising, facebook advertising, twitter, facebook, instagram, borrell associates, social media, linkedin, metaverse

Is Advertising On Twitter Right For CSRA Small Business Owners?

Jan 12, 2021 4:29:42 PM / by Larry Julius

How important is Twitter to Central Savannah River Area consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Augusta Chronicle yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Augusta's consumers.

According to Nielsen, only about 15% of adults in the CSRA use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Georgia and South Carolina small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, facebook advertising, small business owner, small business, twitter, facebook, instagram, small business marekting, small business advertising

How Well Does Social Media Work For CSRA Retailers?

Mar 13, 2020 9:58:39 AM / by Larry Julius

Central Savannah River Area retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, an estimated 348,000 CSRA adults use Facebook, Instagram, or Twitter. This equates to 78% of consumers.  This reach is rather anemic compared to Augusta radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Augusta radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics best way to advertise, retail, facebook advertising, radio advertising, small business owner, small business, reach, retailer, retail stores, twitter, facebook, instagram, engagement

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