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Advertising On Augusta Radio Remains Best Option During Corona Crisis

Apr 16, 2020 6:39:17 AM / by Larry Julius

Advertise A CSRA Small Business RadioThe chaos created in The Central Savannah River Area by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Augusta radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 412,000 adult consumers tuned-in to an Augusta radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

Advertising In Augusta Adult Consumer Reach (2020)

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those CSRA small business owners who are depending on advertising for their long-term survival.

New call-to-actionAccording to Nielsen, in March, local achieved 96% of the same audience as it did in February, before the onset of the crisis.

Advertise On Augusta Radio: Conoranvirus Impact

Local radio, traditionally, has the largest share of its listening happen away-from-home. This includes in-office or in-car.

During the crisis, however, as consumers are sheltering-in-place, at-home listening has gained a more significant share.

Advertise On Augusta Radio Listening Locations

Local radio has not only retained its audience during the current Coronavirus crisis, but consumers are also spending significantly more time each day listening.

Advertise In Augusta: Time Spent Listening To Radio

Since the onset of the Coronavirus crises, the medium consumers are choosing to access local radio is shifting.

During the fourth week of March, consumers are now 45% more likely to listen to local radio via audio streams than on a traditional device.

Advertising on Augusta Radio: Audio Streaming

Beginning in 1930, when WRDW became the first station in Augusta,  small business owners have depended on local radio to market their goods and services through recessions, depressions, and natural disasters.  Research indicates that AM/FM radio is still doing the job during the current crisis, as well.

More Advertising Advice For CSRA Small Business Owners

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Topics: newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, streaming audio, coronavirus, corona, covid 19, crisis marketing, small business marekting

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