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How Advertising On Augusta Radio Delivers For CSRA Pizza Restaurants

Sep 18, 2019 4:53:36 PM / by Larry Julius

"Advertising on Augusta radio has been great for us," says Eddie Jordan. He is the Managing Partner of ten Papa John's Pizza restaurants in the CSRA. "Customers tell me all the time that they hear our ads. When they think about pizza, they think about us."

Mr. Jordan began his career at Papa John's in 1994 as a delivery driver. He worked his way up to assistant manager, general manager, and area supervisor. After six years he bought in as an owner.

"When I started, we just had two stores in the area. We added a new location every year until we had six and then stopped for a while," says Mr. Jordan. "But, in 2007, we knew the population in the CSRA was going to grow like crazy, so we started building again. In 2017, we added our ninth and tenth locations. We now have restaurants in Aiken, Augusta, and North Augusta."

Mr. Jordan was right. Pizza has become big business in the CSRA.  Last week, according to Nielsen, more than 135,000 adults used a local pizza restaurant. This is almost one-third of the entire population.

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Best Way To Advertise To Moms In The CSRA

Sep 12, 2019 10:03:00 AM / by Larry Julius

Advertising on Augusta radio stations is the best way for Central Savannah River Area small business owners to reach the lucrative, local mother market.  Here's why.

CSRA consumers will spend $8.4 billion over the next 12 months. Forbes magazine reports that it is moms who will control 85% of all household purchases. In the Augusta, GA area there are more than 110,000 women with children under the age of 17 at home.

Local small business owners need to pay special attention to these mothers and their wallets.

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Political Advertising In The CSRA: How To Reach Likely Voters

Sep 9, 2019 2:03:00 PM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Central Savannah River Area, the most potent way to reach voters is on local radio.

Last week, for instance, 91.6% of all registered voters in Columbia, McDuffie, Richmond, Aiken and Edgefield County, tuned-in to an Augusta radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Wedding & Bridal Advertising: How To Engage CSRA Brides and Grooms

Sep 3, 2019 2:01:00 PM / by Larry Julius

Next year, 24,897 people in the Central Savannah River Area plan to be married.  Assuming that those folks are hitching-up with each other, that means there will be 12,448 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $26,680 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Augusta area who cater to the bridal market will be competing for a share of $332 million.

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CSRA Business Owners Can Improve Advertising By Deleting One Word

Aug 29, 2019 6:16:00 AM / by Larry Julius

Mark Twain has some script writing advice for Central Savannah River Area  small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 in the English language. A handful of these words, CSRA small business owners can't use in their radio commercials. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

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How Newspaper Advertising in Augusta Compares To Local Radio

Aug 22, 2019 8:19:00 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Central Savannah River Area consumers.

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CSRA Home Builder Uses Radio Advertising As Foundation For Success

Aug 19, 2019 6:08:00 AM / by Larry Julius

First Choice Home Builders is an Evans, Georgia based construction company. It has been building spec and semi-custom luxury homes in the Central Savannah River Area since 2003.

"In 2018, we sold 48 homes," says Jade Ross, the company's Marketing Coordinator. "The year before we sold 32."

"Advertising on Augusta radio stations has been very important in the growth of our company," she says. "We have used it to build our brand so that when people in the CSRA are ready to buy a newly built home, the first company they think about it us."

Market research indicates that radio advertising is the best way to reach the prospective home buyers that First Choice needs to reach to be successful.

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What Is The Best Way To Advertise In Augusta And The CSRA?

Aug 14, 2019 7:10:00 AM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in the Central Savannah River Area is on Augusta radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the CSRA area are expected to spend at least $8.6 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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