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Why CSRA Kitchen & Bath Remodelers Need To Advertise Now

May 20, 2021 2:55:11 PM / by Larry Julius

In 2021, according to Nielsen, 30,023 Augusta, Georgia area homeowners are expected to spend $269 million on kitchen and bathroom remodeling. This would be an increase of 16.8% increase over last year. Sales estimates are based on data from The National Kitchen & Bath Association (NKBA).

Because of the ongoing pandemic, 278,000 Central Savannah River Area are in the process of reassessing their living spaces.

According to the NKBA, homeowners cite the kitchen and bath areas as two times more important than other spaces within the home, and the kitchen particularly gained status throughout the COVID-19 pandemic, with 70% of homeowners considering it extremely important compared to 64% before the crisis.

“After such a strong year for home remodeling in 2020, some wondered if we were approaching a home improvement spending ‘cliff.’ We’re pleased to say that’s not what the kitchen and bath market is expecting in 2021,” said Bill Darcy, NKBA CEO.

“Last year, homeowners started the work of improving their living spaces with DIY projects. And this year, with early distribution of the vaccine and other measures to reduce the public health impact of the virus, we expect to see continued renovations and more projects requiring our members.”

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CSRA Homeowners Plan To Spend Stimulus Cash On Improvements

Mar 15, 2021 4:24:08 PM / by Larry Julius

Central Savannah River Area residents will begin receiving economic stimulus checks  from the Internal Revenue Service as early as today.  In all, local consumers will receive more than $705 million in payments.

This infusion of cash into the Augusta area economy was authorized by Congress last week in the American Rescue Plan legislation. 

The stimulus relief legislation calls for a one-time payment of $1,400 to single adults. Married couples who filed jointly will receive $2,800 total ($1,400 apiece). Families will get an additional $1,400 for each eligible dependent regardless of age. A family of four could get $5,600 in total payments. Like the second round of stimulus payments, the third round specifically prohibits payments to anyone who died before January 1, 2020.

Many of the stimulus dollars will end up in the wallets of 141,000 Augusta, GA area homeowners. Based on research from Modernize, a leader in the home improvement and home services industry, 57% of these consumers are planning to spend all or part of their checks on home improvement projects.

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Advertising On Augusta Radio Helps A New Small Business Double Sales

Mar 30, 2020 5:57:20 AM / by Larry Julius

"I can tell which weeks we are advertising on the radio," says Colby Orr, "because our showroom gets busy and phones start ringing."

Mr. Orr and his wife April opened Olympus Granite on Bobby Jones Expressway last June.

Before buying the store, both Mr. and Ms. Orr had considerable experience in granite countertop retailing and as entrepreneurs. They purchased the current business from a struggling owner, changed its name, and locations.

"The store had been on Washington Road in Evans. But we wanted to be in a location with more traffic. Now, we have 100,000 cars a day pass by," says Mr. Orr. "That's interstate type traffic."

For the first few months, most visitors were drawn into the showroom by the giant slabs of polish granite placed along the side of the road.

"They are like giant billboards," says Ms. Orr. "Curious drivers would pull in to see what we were all about.  That's how we got most of our first customers."

"During our first three months our sales were averaging $100,000," says Mr. Orr. "We were paying the bills, but we needed more to help us to grow."

Mr. Orr believed radio advertising could accelerate sales. But, his wife was skeptical".

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Topics best way to advertise, return on investment, roi, radio advertising, small business owner, small business, home improvement, home owner, home repair, new business, kitchen remodel, bathroom remodel

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