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Augusta Radio: The Best Way To Recruit Construction Workers in CSRA

Feb 14, 2023 11:34:53 AM / by Larry Julius

CSRA construction companies will need to recruit 967 more workers in 2023 in addition to the normal pace of hiring. This forecast is a per capita estimate based on research from Associated Builders and Contractors (ABC).  

The frenetic pace of recruiting construction workers in Augusta is expected to extend into 2024, with an incremental 574 workers needed next year, as well, in addition to the normal pace of hiring.

Overall, the demand for construction workers in America has been increasing at an epic rate.

According to ABC, the construction industry averaged more than 390,000 job openings per month in 2022, the highest level on record, and the industry unemployment rate of 4.6% in 2022 was the second lowest on record, higher than only the 4.5% unemployment rate observed in 2019. In addition, national payroll construction employment was 231,000 higher in December 2022 than in December 2021.

Right now, filling open jobs at any Augusta area company is a struggle.

A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Augusta's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

So, how can local builders and contractors fill the open jobs at their companies? Most metrics indicate that advertising on Augusta Radio may be the best way.

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Topics effective radio advertising, blue collar workers, recruitment advertising, radio advertising, employment advertising, online job boards, help wanted, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment advertising, hire qualified candidates, construction workers

Top Priority For CSRA Small Business Owners: Fill Open Jobs

Jan 21, 2023 1:20:45 PM / by Larry Julius

15,499 Augusta area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Augusta's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Augusta business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Augusta radio may be the optimal choice.

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Topics blue collar workers, recruitment advertising, white collar workers, working mothers, employment advertising, online job boards, help wanted, work from home, passive job seekers, active job seekers, zip recruiter, radio recruitment advertising, construction workers

Best Way To Fill Construction Job Openings In The CSRA

Mar 2, 2022 3:58:50 PM / by Larry Julius

Construction companies in the Central Savannah River Area (CSRA) will need to recruit 1,146 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Augusta area will continue into 2023, according to ABC. It is expected that during that year,  an additional 1,040 blue-collar workers in addition to the normal pace of hiring.

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Topics best way to advertise, best way to advertise in augusta, blue collar workers, recruitment advertising, best way to advertise in csra, online job boards, help wanted, indeed, monster.com, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment advertising, hire qualified candidates, construction workers

How To Bring Employees Back To Your CSRA Small Business

May 9, 2020 7:39:50 AM / by Larry Julius

In January, Central Savannah River Area small business owners were in a panic. The unemployment rate was at a record low 3.0%, and there were not enough workers to fill their open jobs. 

As of today, though, Georgia is reporting that at least one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those CSRA small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Augusta radio is a potent way to attract and hire the needed employees.

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Topics best way to advertise, blue collar workers, recruitment advertising, white collar workers, radio advertising, small business owner, small business, employment advertising, online job boards, help wanted

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