Advertise in Augusta Advertise in Augusta

What Marketers Need To Know About Advertising on Augusta Radio

Apr 24, 2023 3:10:21 PM / by Larry Julius

According to Nielsen, 367,447 adults tune in to their favorite Augusta, Georgia, radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Augusta radio's unchallenged reach is why many CSRA business owners depend on the medium to capture the largest possible share of the $11.4 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Augusta.

Here are four more facts about AM/FM radio that may surprise many local marketers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, august television, radio advertising, television advertising, television ratings, television reach, streaming audio, television, pay-TV, cable television, in-car listening, in-car audio, ctv, cable tv, streaming TV, how to advertise, local television, am/fm radio

TV Advertising In CSRA: Local Stations and Cable Losing Ground

Dec 20, 2022 9:33:04 AM / by Larry Julius

The combined weekly reach of the CSRA's broadcast television stations has slipped to 66.2% of all adults, according to Nielsen. These stations include WJBF, WRDW, WCES, WAGT, and WFXG.  

The combined Augusta, Georgia TV audience now falls behind cable programming at 76.6% and streaming platforms at 66.3%. To put this virtual dead heat into perspective, none of the three video media is a match for Augusta radio which reaches more than 84.4% of local adults every week.

But although the reach of broadcast TV, cable, and streaming are neck-and-neck, the share of time consumers spend with each of these media is dramatically different.

Read More

0 Comments Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, pay-TV, cable television, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, streaming TV, local television

Political Advertising In Augusta: Campaigns Go Over The Top

Aug 22, 2022 8:08:10 AM / by Larry Julius

According to Nielsen research, 297,000 people in the Augusta, Georgia area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WJBF, WRDW, WCES, WAGT, and WFXG has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics politcial advertising, online advertising, television advertising, digital advertising, television, political rates, political rate card, OTT, Streaming Video, AVOD, ctv, SVOD, streaming media, internet Advertising, local television

Advertising On Augusta TV: Where Have The Viewers Gone?

Jun 14, 2022 10:59:13 AM / by Larry Julius

During the past seven days. according to Nielsen, only 67.1% of local consumers tuned in to Augusta, Georgia television stations like WJBF, WRDW, WCES, WAGT, and WFXG.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Augusta radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, august television, small business owner, television advertising, television ratings, television reach, small business, television, small business marekting, pay-TV, cable television, direcTV, small business advertising, OTT, AVOD, ctv, SVOD, cable tv, streaming TV, local television

Television Advertising In Augusta: What Are Consumers Watching?

May 11, 2022 4:36:07 PM / by Larry Julius

Every week, 425,000 Central Savannah River Area (CSRA) consumers watch something on TV.

Not too many years ago, when an Augusta, Georgia area consumer sat down to watch TV, the program options were limited to what was on WJBF, WRDW, WCES, WAGT, WFXG, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in an Augusta living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Augusta consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

Read More

0 Comments Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, streaming TV, local television

Advertising In CSRA: Don't Say 'March Madness'

Feb 21, 2022 4:14:15 PM / by Larry Julius

Right now, at least one of the 17,149 businesses located in the Central Savannah River Area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Evans might think it would be clever to use 'March Madness' in its commercials on Augusta radio to promote a big spring sale. A non-profit in Aiken feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Martinez believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a CSRA small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics social media advertising, online advertising, radio advertising, television advertising, digital advertising, streaming audio, OTT, Streaming Video, ctv, streaming media, internet Advertising, streaming TV, SEM, display advertising, search engine marketing, intellectual property, trademark, copyright

How Much Time Do Augusta Area Consumers Spend Watching Streaming TV?

Feb 17, 2022 10:15:43 AM / by Larry Julius

Every week, 289,000 Central Savannah River Area (CSRA) adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Augusta, Georgia area consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 95.2% of CSRA households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Augusta consumers are spending more-and-more time engaged with streaming TV.

Read More

0 Comments Click here to read/write comments

Topics online advertising, digital advertising, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, advertising options, internet Advertising, streaming TV

Advertise In Augusta: Who's Watching The Local TV Stations?

Dec 22, 2021 11:53:14 AM / by Larry Julius

It wasn't too long ago when advertising on Augusta, Georgia television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by WJBF, WRDW, WCES, WAGT, and WFXG has plummeted. In all only 67% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among CSRA consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

Read More

1 Comment Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv, streaming media, streaming TV, local television

CSRA Small Business Owners Guide To OTT & CTV Advertising

Dec 14, 2021 4:22:13 PM / by Larry Julius

It used to be so simple. When a small business owner wanted to advertise on Augusta television, there were only a few options including, WJBF, WRDW, WCES, WAGT, and WFXG. But slowly, the number of options expanded to include cable channels provided by Xfinity, DISH, DirecTV, and WOW!.

Heading in 2022, local advertisers have even more options as internet-connected devices deliver hundreds of more programming choices to CSRA consumers. Collectively, this type of content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). For the purpose of this discussion, OTT & CTV will be referred to singularly as streaming video.

Streaming video can be viewed on any device that can connect to the internet. This includes computers, laptops, tablets, and smartphones. Programing can also be accessed using a smart-TV, Roku Stick, Amazon Fire Stick, or a game console. In all, according to Nielsen, 95.2% of Augusta area households own a device capable of receiving streaming video. 

In all, says Nielsen, 297,500 Augusta area consumers watch streaming video content every week. Combined, these internet channels now reach more adults every week than local newspapers, podcasts, and digital audio services like Pandora, Spotify, Sirius/XM. Amazon Music, and iHeart Radio.

Surprisingly, streaming video now reaches almost as many CSRA adults as local TV and local cable.

Read More

0 Comments Click here to read/write comments

Topics august television, online advertising, television advertising, digital advertising, television, pay-TV, cable television, OTT, Streaming Video, ctv, cable tv, streaming media, internet Advertising, streaming TV, local television

What Are Augusta Consumers Watching On TV?

Nov 18, 2021 3:24:28 PM / by Larry Julius

Every week, according to Nielsen, 444,000 adult consumers in the Central Savannah River Area (CSRA) watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Augusta, Georgia area consumers have a gargantuan number of viewing choices. This includes programs from stations like WJBF, WRDW, WCES, WAGT, and WFXG. Or maybe cable and satellite systems like Xfinity, DISH, DirecTV, and WOW!. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Augusta consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in the CSRA is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Augusta area adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, best way to advertise in csra, august television, television advertising, television ratings, television reach, television, pay-TV, cable television, direcTV, OTT, Streaming Video, ctv, cable tv, internet, streaming media, internet Advertising, streaming TV

Streaming Video Terms For Augusta Small Business Owners

Sep 21, 2021 10:02:55 AM / by Larry Julius

Augusta, Georgia area business owners are expected to spend $27,969,000 on streaming video advertising in 2021, according to Borrell Associates, a company that tracks online marketing expenditures across the country. This spending will be 26.9% higher than in 2020.

Streaming video advertising expenditures are accelerating as CSRA consumers continue to abandon shows on local TV stations and cable systems in favor of programming streamed via an internet connection. These online channels include Netflix, Hulu, Prime, Disney+, Paramount+, Peacock, Prime Video, Roku Channel, SlingTV, PlutoTV, and dozens more.

This type of streamed video content is known collectively as OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Augusta, according to Nielsen, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

Read More

0 Comments Click here to read/write comments

Topics august television, online advertising, television advertising, digital advertising, streaming audio, television, cable television, OTT, Streaming Video, ctv, cable tv, streaming media, internet Advertising, streaming TV

Television Advertising In Augusta: Where Are The Viewers?

Jul 2, 2021 9:09:01 AM / by Larry Julius

Broadcast television came to Augusta, Georgia in 1953 when WJBF signed on for the first time. In those days, very few local households actually owned a set, a number that would grow to 50% by 1960.

At first, Central Savannah River Area (CSRA) consumers needed rabbit-ears or outdoor antennas to receive signals from a small handful of local stations, including  WRDW and WCES. The quality of reception varied day-to-day.

By the early 1960s, however, local cable systems began to bring higher-quality, reliable reception to households throughout the Augusta area. The number of programming options, though, remained limited to affiliates of ABC, NBC, and CBS.

In 1972, viewing options began to expand as local cable began offering Augusta area consumers the opportunity to purchase premium services, including HBO, Showtime, and Cinemax.  Five years later came an explosion of non-premium cable channels such as TBS and CNN.

In the early 1990s, Augusta viewers could not only receive their television programming over-the-air or by cable, but options expanded to include satellite delivery by DishTV and DirectTV.

The next TV innovation came in 2007 as CSRA consumers started turning to the internet to watch streaming channels like Netflix and Hulu.  These new services allowed viewers to watch TV on their phones, computers, and tablets as well as their living room LCD and Plasma screens.

Today, all of this video technology offers viewers the ultimate flexibility to choose how, when, and where to watch TV.  So, what are they watching?

Read More

0 Comments Click here to read/write comments

Topics august television, television advertising, television ratings, television reach, television, cable television, OTT, Streaming Video, AVOD, ctv, SVOD, cable tv

How Much Time Do CSRA Consumers Spend Online?

Jun 4, 2021 3:44:41 PM / by Larry Julius

According to projections based on Nielsen data, 437,000 adults in the Central Savannah River Area (CSRA) have access to the internet, equivalent to 95.7% of the population. On average, local consumers are spending 9.86 hours per week online.

CSRA millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, CSRA's 25-39-year-old consumers are clocking 12.7 hours connected to the internet.

So, how are CSRA consumers spending their time online?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for CSRA consumers each month.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise in augusta, best way to advertise in csra, social media advertising, online advertising, digital advertising, streaming audio, social media, OTT, Streaming Video, ctv, online shopping, internet

OTT & CTV: Who Watches Streaming Video In Augusta?

Mar 19, 2021 2:45:37 PM / by Larry Julius

Each week, according to Nielsen, 68.4% of Central Savannah River Area consumers watch video programs that aren't delivered over-the-air by local TV stations.  They aren't coming from a local cable company or by satellite.  Instead, these programs are being streamed directly to viewers via an internet connection.

This type of streamed video content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes are often used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In the Augusta, Georgia area, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, best way to advertise, advertise in CSRA, best way to advertise in augusta, best way to advertise in csra, online advertising, digital advertising, OTT, Streaming Video, AVOD, ctv, SVOD, internet

Advertise in Augusta: How Local Consumers Use The Internet?

Feb 26, 2021 8:25:02 AM / by Larry Julius

Central Savannah River Area business owners are expected to invest $96-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.2% of adult consumers in the Augusta, GA area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Augusta adults spend at least one hour per week online, with most spending at least 10 hours connected.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertise in CSRA, CSRA small business owner, augusta small business owner, social media advertising, online advertising, facebook advertising, small business owner, small business, facebook, instagram, small business marekting, social media, small business advertising, OTT, AVOD, ctv, SVOD, online shopping, internet

Online Advertising In Augusta: How Much Do Local Businesses Spend?

Dec 15, 2020 8:48:45 AM / by Larry Julius

Over 95% of Central Savannah River Areas adults have access to the internet, according to Nielsen. Almost 70% of these consumers spend more than five hours a week connected.

Nielsen reports that Augusta area consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why CSRA internet users go online each month

  • Social Media: 77%
  • Weather: 60%
  • Online Banking: 59%
  • Maps/Directions: 50%
  • Product Reviews: 48%
  • Sports Scores/News: 43%
  • Current Events: 42%
  • Restaurant Reviews: 37%
  • Real Estate: 19%
  • Job Search: 17%

And, of course, there is shopping.  Over the past three months, according to Nielsen, 76.7% of Augusta consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Augusta businesses will spend $95 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

Read More

0 Comments Click here to read/write comments

Topics CSRA small business owner, augusta small business owner, social media advertising, online advertising, radio advertising, small business owner, small business, small business marekting, borrell associates, e-commerce, social media, small business advertising, OTT, email marketing, email advertising, ctv, online shopping

Advertising In Augusta: Top 5 Articles From 2020

Dec 9, 2020 10:56:03 AM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 5,000 small businesses in the Augusta-Richmond County, GA-SC Metro Area .  Advertising has become a tool for survival.
 
As cash becomes precious, though, Central Savannah Rivera Area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of CSRA business owners have sought advice and direction from www.AdvertiseInAugusta.Com.  Here is a recap of the top 5 articles read on the site during 2020.

Read More

0 Comments Click here to read/write comments

Topics CSRA small business owner, augusta small business owner, newspaper advertising, august television, small business owner, television advertising, small business, television, small business marekting, pay-TV, cable television, advertise on radio, small business advertising, OTT, AVOD, ctv, SVOD, cable tv

AVOD: Four Letters Every Augusta Small Business Owners Should Know

Nov 3, 2020 8:42:27 AM / by Larry Julius

Before we explain AVOD, it is important to understand SVOD.

Central Savannah River Area small business owners may not be familiar with SVOD, but chances are they let it into their homes and onto their phones.

SVOD is the abbreviation for Subscription Video On Demand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee, these services provide commercial-free access to TV shows, original content, and movies.

These SVOD networks are delivered to viewers' phones, tablets, computers, and smart-TVs via the internet and not over-the-air or cable systems.

SVOD makes up a significant part of what advertisers refer to as OTT (Over-The-Top-Television) and CTV (Connected-Television). OTT/CTV is video-programming content that viewers can only watch on smartphones, tablets, computers, smart-TVs, Amazon Firesticks, and Roku Sticks.  Nielsen reports that 91% of CSRA adults own at least one of these devices.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, august television, small business owner, television advertising, television ratings, television reach, small business, television, small business marekting, cable television, direcTV, small business advertising, OTT, Streaming Video, AVOD, ctv, SVOD

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts