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Augusta Radio: The Best Way To Recruit Construction Workers in CSRA

Feb 14, 2023 11:34:53 AM / by Larry Julius

CSRA construction companies will need to recruit 967 more workers in 2023 in addition to the normal pace of hiring. This forecast is a per capita estimate based on research from Associated Builders and Contractors (ABC).  

The frenetic pace of recruiting construction workers in Augusta is expected to extend into 2024, with an incremental 574 workers needed next year, as well, in addition to the normal pace of hiring.

Overall, the demand for construction workers in America has been increasing at an epic rate.

According to ABC, the construction industry averaged more than 390,000 job openings per month in 2022, the highest level on record, and the industry unemployment rate of 4.6% in 2022 was the second lowest on record, higher than only the 4.5% unemployment rate observed in 2019. In addition, national payroll construction employment was 231,000 higher in December 2022 than in December 2021.

Right now, filling open jobs at any Augusta area company is a struggle.

A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Augusta's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

So, how can local builders and contractors fill the open jobs at their companies? Most metrics indicate that advertising on Augusta Radio may be the best way.

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Topics effective radio advertising, blue collar workers, recruitment advertising, radio advertising, employment advertising, online job boards, help wanted, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment advertising, hire qualified candidates, construction workers

Best Way To Fill Construction Job Openings In The CSRA

Mar 2, 2022 3:58:50 PM / by Larry Julius

Construction companies in the Central Savannah River Area (CSRA) will need to recruit 1,146 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Augusta area will continue into 2023, according to ABC. It is expected that during that year,  an additional 1,040 blue-collar workers in addition to the normal pace of hiring.

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Topics best way to advertise, best way to advertise in augusta, blue collar workers, recruitment advertising, best way to advertise in csra, online job boards, help wanted, indeed, monster.com, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment advertising, hire qualified candidates, construction workers

Why CSRA Kitchen & Bath Remodelers Need To Advertise Now

May 20, 2021 2:55:11 PM / by Larry Julius

In 2021, according to Nielsen, 30,023 Augusta, Georgia area homeowners are expected to spend $269 million on kitchen and bathroom remodeling. This would be an increase of 16.8% increase over last year. Sales estimates are based on data from The National Kitchen & Bath Association (NKBA).

Because of the ongoing pandemic, 278,000 Central Savannah River Area are in the process of reassessing their living spaces.

According to the NKBA, homeowners cite the kitchen and bath areas as two times more important than other spaces within the home, and the kitchen particularly gained status throughout the COVID-19 pandemic, with 70% of homeowners considering it extremely important compared to 64% before the crisis.

“After such a strong year for home remodeling in 2020, some wondered if we were approaching a home improvement spending ‘cliff.’ We’re pleased to say that’s not what the kitchen and bath market is expecting in 2021,” said Bill Darcy, NKBA CEO.

“Last year, homeowners started the work of improving their living spaces with DIY projects. And this year, with early distribution of the vaccine and other measures to reduce the public health impact of the virus, we expect to see continued renovations and more projects requiring our members.”

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Topics best way to advertise, best way to advertise in augusta, best way to advertise in csra, consumer spending, radio advertising, home improvement, remodeling, home value, home owner, kitchen remodel, bathroom remodel, construction

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