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Advertise In Augusta: Options For CSRA Small Business Owners

Dec 30, 2019 10:13:51 AM / by Larry Julius

Advertise in Augusta Media ReachAdvertising is critical to the success of every Central Savannah Rivera Area small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Augusta radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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The charts below reveal how the different advertising options available to a CSRA business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Augusta Age Groups

Reach By Income:

Advertising In Augusta Household Income

Reach By Education:

Advertise In Augusta Education Status

Reach By Employment Status:

Advertising In August: Employment Status

Reach By Number Of Children At Home:

Advertising In Augusta Number of Children In Household

Reach By Ethnicity:

Small Business Advertising In Augusta Ethnic Composition

Reach By Political Party Affiliation:

Political Advertising In Augusta Party Affiliation

Reach By Planned Household Purchases:

Small Business Advertising in Augusta: Purchase IntentThe demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a CSRA media organization will be able to provide access to considerably more information.

More Advertising Advice For Augusta Area Small Business Owners

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Topics: best way to advertise, newspaper advertising, consumer spending, black consumers, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, african american consumers, reach, digital advertising

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