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Wow!! Augusta Millennials Turn 40 This Year

Apr 30, 2021 8:42:57 AM / by Larry Julius

Millennials In Augusta, GA: AdvertisingThere are 145,100 millennials in the Augusta, Georgia area.  The oldest of them turn 40 this year. According to The Pew Research Center, millennials comprise the generation of Americans born between 1981 and 1996.

As a consumer group, millennials account for an outsized percentage of retail spending. This generation represents 32% of the Augusta area population but almost one-third of metro-area sales. 

All in, Augusta millennials are expected to ring up more than $3.1 billion in purchases during 2021.  You name it, millennials are planning to buy it.

According to Nielsen, over the next 12 months, Central Savannah River Area (CSRA) millennials will show up in huge numbers at auto dealerships, furniture stores, mattress stores, appliance stores, home improvement stores, and scores of other retailers and service providers.

Advertising In Augusta Millennials 2021

To earn a meaningful share of millennial spending, CSRA retailers and small business owners will need to advertise.

“Think you have a great product?” asks the US Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

“Advertising, if done correctly," says the SBA, "can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

By almost any measurements, the best way to reach local millennials with advertising is on Augusta radio.New call-to-action

Every week, according to Nielsen, Augusta radio reaches nearly 90% of all millennials. This is remarkably more than watch local TV, cable, or streaming video. It's more than use social media sites like Facebook and Instagram.  It's more than listen to streaming audio from Pandora and Spotify.

Advertise In Augusta CSRA Millennials

The number of different CSRA consumers reached by an advertising campaign is crucial to success.

A study, Nielsen discovered the elements of an advertising campaign that had the most potent effect on purchase behavior. The results indicate that reach (the number of different consumers exposed to a campaign) was responsible for driving more sales for the advertiser than branding, recency, context, or targeting. Only the message itself (creative) was more potent.

Advertise In Augusta, GA Successful Campaign

In addition to superior reach, advertising on Augusta radio also delivers an extraordinary return-on-investment.

Between April 30 and May 27 of last year, Nielsen analyzed the sales results of a retailer who conducted an advertising campaign during that period using both radio and TV.*

The bottom line of this study: Radio advertising produced a $28,000 increase in sales for every $1000 the retailer spent.

These findings confirm 21 previous studies by Nielsen, which demonstrate that, on average, radio advertising returns $10,000 in advertising for every $1000 invested. The chart below shows the range of returns from each study.

Advertising On Boston Radio Return On Investment

Augusta area millennials defy the stereotypes foisted upon their generation. They are, in fact, hardworking homeowners with families and jobs. But most importantly, these 25-40-year-olds are shaping Augusta's retail economy.

*Study conducted by Nielsen and commissioned by Cumulus/Westwood One

More Advertising Advice For CSRA Small Business Owners

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Topics: best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, millennials, return on investment, roi, best way to advertise in csra, retail, small business owner, radio reach, small business, reach, retail sales, retailer, retail stores, small business marekting, reach and frequency, reach & frequency, small business advertising, millennial parents, retail spending

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