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How To Advertise To Furniture Shoppers In Augusta

Jan 16, 2020 9:09:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for furniture stores in the Central Savannah River Area.

In 2019, local consumers in the Augusta area spent $219 million on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a CSRA small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics best way to advertise, newspaper advertising, consumer spending, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, furniture, mattresses, home decor

Advertising on Augusta Radio: 5 Facts To Know

Jan 9, 2020 11:27:13 AM / by Larry Julius

Small business owners have been advertising on Augusta radio since the first station, WRDW, went on the air in 1930.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Central Savannah River Area businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics best way to advertise, Pandora, Spotify, newspaper advertising, hispanic consumers, black consumers, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, african american consumers, streaming audio

Advertising: Build A Larger Share of Home Improvement Market In CSRA

Jan 2, 2020 6:54:00 AM / by Larry Julius

Consumers in the Central Savannah River Area spent a record $638-million on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Augusta area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics best way to advertise, home builder, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, streaming audio, home improvement, remodeling

Advertise In Augusta: Options For CSRA Small Business Owners

Dec 30, 2019 10:13:51 AM / by Larry Julius

Advertising is critical to the success of every Central Savannah Rivera Area small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Augusta radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics best way to advertise, newspaper advertising, consumer spending, black consumers, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, african american consumers, reach, digital advertising

Employment Advertising: Reach 96% Of Qualified Candidates In The CSRA

Dec 19, 2019 10:20:00 AM / by Larry Julius

Central Savannah River Area small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Augusta area appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 3.0%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Augusta radio.

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Topics best way to advertise, recruitment advertising, newspaper advertising, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, employment advertising, online job boards

Reaching Valentine's Day Shoppers In Augusta Area

Dec 17, 2019 1:26:42 PM / by Larry Julius

For Central Savannah River Area business owners who depend on Valentine's Day to spike first-quarter sales, this year could prove to be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 249,000 CSRA consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for Augusta  area business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $40.4-million. This is 28% higher than a decade ago.

So, how does a CSRA retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Augusta radio.

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Topics best way to advertise, Pandora, Spotify, newspaper advertising, consumer spending, social media advertising, radio advertising, small business owner, television advertising, small business, valentine's day

Advertising In Augusta: How To Reach Savers and Investors

Dec 13, 2019 9:59:20 AM / by Larry Julius

When Central Savannah River Area  consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one, is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for CSRA small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Augusta radio.

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Topics best way to advertise, insurance agent, newspaper advertising, consumer spending, social media advertising, radio advertising, small business owner, television advertising, small business, financial services, financial planning, stock broker, household income

Marketing To African American Consumers In Augusta

Dec 10, 2019 4:11:21 PM / by Larry Julius

The buying power of Black consumers in the Central Savannah River Area is now $4.8 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers.

If a CSRA area small business owner would like to earn a larger share of this spending, the best place to start is with advertising.

"For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers."

"African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them."

The best advertising medium, though, for small business owners to reach the CSRA's African American consumers is local radio.

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Topics best way to advertise, newspaper advertising, consumer spending, black consumers, facebook advertising, radio advertising, small business owner, television advertising, small business, african american consumers

CSRA Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 2:17:20 PM / by Larry Julius

Small business owners in the Central Savannah River Area must advertise to claim a fair share of the $9.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many CSRA small business owners sought advertising guidance on the advice pages of www.AdvertiseInAugusta.com. Below are the top ten most-read articles from the past 12 months.

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Topics best way to advertise, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business

Advertise In Augusta: The Value of Marketing To College Graduates

Dec 4, 2019 3:43:17 PM / by Larry Julius

There's a reason many Central Savannah River Area small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to estimates, 108,911  college graduates living in the Augusta area. In total, this population generates $8.5 billion in annual take-home pay.

To tap into a similar pool of spending power, a marketer would need to reach 188,780 consumers who did not go beyond high school. The problem is, there is only about three-quarters of that number in the CSRA.

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for a CSRA small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

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Topics best way to advertise, newspaper advertising, consumer spending, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, college graduates, small business

How Does Advertising On Augusta Television Compare With Local Radio?

Nov 29, 2019 4:31:04 PM / by Larry Julius

For many generations of marketers, advertising on Augusta television was considered the "gold standard". For a Central Savannah River Area  small business owner who craved massive reach, TV used to be the medium that could deliver.

Over the past few years, however, viewers have been abandoning local TV stations in vast numbers. This has propelled Augusta radio into being the most potent reach medium among local consumers.

Every week, 93.% of adult consumers tune-in to their favorite Augusta radio stations. This is significantly more than the 78% reached by local television.

For the past 39 years, Augusta radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

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Topics best way to advertise, radio advertising, small business owner, television advertising, television ratings, television reach, radio reach

The 5 Biggest Shopping Days Of The Year: Is Your CSRA Business Ready?

Nov 21, 2019 12:23:59 PM / by Larry Julius

Attention Central Savannah River Area small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 318,000 CSRA consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics best way to advertise, newspaper advertising, store traffic, holiday shopping, christmas shopping, social media advertising, facebook advertising, radio advertising, small business owner, television advertising

What Is The Best Way To Reach CSRA Consumers?

Nov 16, 2019 12:54:47 PM / by Larry Julius

Ask any Central Savannah River Area small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among CSRA consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics best way to advertise, best way to advertise in augusta, Pandora, Spotify, newspaper advertising, augusta radio, retail, consumer spending, social media advertising, online advertising, television advertising

Small Business Advice: Why CSRA Tax Professionals Must Advertise

Nov 12, 2019 10:01:52 AM / by Larry Julius

By April 15th next year, 204,541 residents of the Central Savannah River Area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, CSRA small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 935,316 local consumers will spend $18,300,000 with professionals. But, based on the average cost of services, more than $21,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, CSRA tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Augusta radio stations. Here's why.

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Topics advertise in augusta, best way to advertise, newspaper advertising, retail, consumer spending, social media advertising, radio advertising, small business owner, television advertising, tax preparation

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