Advertise In Vegas Advertise In Vegas

Advertising In Augusta: How To Reach Savers and Investors

Dec 13, 2019 9:59:20 AM / by Larry Julius

Advertise in Augusta: Financial ServicesWhen Central Savannah River Area  consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one, is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for CSRA small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Augusta radio.

New call-to-action

According to Nielsen, Augusta radio reaches 90.6% of all consumers living in households who earn at least $50,000 per year. This is a significantly higher reach than among those who watch local TV, read newspapers, use social media like Facebook, or stream audio from platforms like Pandora.

The chart below indicates that local radio's dominance among CSRA consumers is consistent at key income levels.

Advertise In Augusta Household Income Levels

Augusta radio also has the ears of local consumers who already have investments, including savings accounts, stocks and bonds, or home mortgages.

Advertise In Augusta Investors and Savers

Most importantly, of all media, CSRA radio listeners are the most likely to hire local professionals to provide them with financial advice, planning, services, and products.

Advertising In CSRA Financial Service Companies

Augusta radio's ability to precisely target those consumers with more money to save and invest illustrates why Deloitte, the world's largest business consulting firm, recommends that the medium be used by all companies that buy advertising.

"One might think," says Deloitte, "since radio in North America is popularly perceived to be largely free and ad-supported, that it would appeal mainly to demographics that are of less interest to those who buy advertising. The exact opposite is true."

"The August 2018 Deloitte Global survey found that the percentage of Americans who report listening to live radio is higher for those who are working, those with more education, and those with greater incomes."

More Advertising Advice For CSRA Business Owners

New call-to-action

Topics: best way to advertise, insurance agent, newspaper advertising, consumer spending, social media advertising, radio advertising, small business owner, television advertising, small business, financial services, financial planning, stock broker, household income

Subscribe To Advice

New call-to-action

Recent Posts