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How To Advertise To Furniture Shoppers In Augusta

Jan 16, 2020 9:09:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for furniture stores in the Central Savannah River Area.

In 2019, local consumers in the Augusta area spent $219 million on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a CSRA small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics best way to advertise, newspaper advertising, consumer spending, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, furniture, mattresses, home decor

Advertising: Build A Larger Share of Home Improvement Market In CSRA

Jan 2, 2020 6:54:00 AM / by Larry Julius

Consumers in the Central Savannah River Area spent a record $638-million on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Augusta area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics best way to advertise, home builder, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, streaming audio, home improvement, remodeling

Advertise In Augusta: Options For CSRA Small Business Owners

Dec 30, 2019 10:13:51 AM / by Larry Julius

Advertising is critical to the success of every Central Savannah Rivera Area small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Augusta radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics best way to advertise, newspaper advertising, consumer spending, black consumers, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, african american consumers, reach, digital advertising

CSRA Small Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 2:17:20 PM / by Larry Julius

Small business owners in the Central Savannah River Area must advertise to claim a fair share of the $9.3 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many CSRA small business owners sought advertising guidance on the advice pages of www.AdvertiseInAugusta.com. Below are the top ten most-read articles from the past 12 months.

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Topics best way to advertise, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business

What Is The Best Way To Reach CSRA Consumers?

Nov 16, 2019 12:54:47 PM / by Larry Julius

Ask any Central Savannah River Area small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among CSRA consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics best way to advertise, best way to advertise in augusta, Pandora, Spotify, newspaper advertising, augusta radio, retail, consumer spending, social media advertising, online advertising, television advertising

Marketing To CSRA Pet Owners: A Small Business Guide

Oct 28, 2019 9:43:00 AM / by Larry Julius

Central Savannah River Area small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $126.6 million this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $51,896,000
  • Supplies/OTC Medicine: $27,846,000
  • Vet Care: $31,644,000
  • Live Pet Purchases: $3,797,000
  • Other Services: $11,391,000

The biggest month for sales of pet-related products and services in the Augusta area is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, advice, retail, consumer spending, august television, social media advertising, online advertising, facebook advertising, radio advertising

Social Media Advertising: How Does It Compare To Augusta Radio?

Oct 21, 2019 10:09:00 AM / by Larry Julius

The first radio station in the Central Savannah River Area, WRDW, went on-the-air in 1930.  Seventy-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some CSRA small business owners began to experiment with advertising.

By every key advertising metric, though, Augusta radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta radio, retail, social media advertising, online advertising, facebook advertising

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