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Online Advertising In Augusta: How Much Will Be Spent in 2022?

Jan 21, 2022 8:17:36 AM / by Larry Julius

Digital Advertising In Augusta: 2022 forecastAugusta, Georgia area business owners are expected to spend $121 million advertising online in 2022. This, according to Borrell Associates, a company that tracks advertising expenditures across the country.

Borrell's forecast indicates that almost 50% of CSRA online expenditures will be in the form of paid search. The most recognizable type of this advertising is the paid ads that appear adjacent to the results of almost every search query on Google, Yahoo, and Bing.

Borrell's forecast also indicates that approximately 27% of online expenditures will be in the form of display advertising. This consists of traditional banner ads that appear across millions of websites and apps, including social media platforms like Facebook and Instagram. According to, the average Augusta area consumer is served more than 1700 of these ads per month.

Video advertising in the CSRA is forecast to account for 23% of all online ad dollars in 2022. Like search and display, millions of websites can support this type of advertising. This includes sites, apps, and platforms like YouTube, Roku Channel, Hulu, Paramount+, and most social media sites.

The remainder of online advertising dollars is expected to be spent on audio advertising, including streaming sites like Pandora and Spotify; or email marketing campaigns.

Online Advertising In Augusta 2022 Forecast

So many Augusta area business owners are investing a large portion of their marketing budgets into online advertising because that's where their customers are.New call-to-action
According to Nielsen, more than 95% of Augusta adults have access to the internet. In addition, ubiquitous technology such as computers, tablets, smartphones, and connected TVs allow local consumers to go online whenever they choose, which, for some adults, is always.

The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015. In total, 85% of consumers report that they connect at least one time every day.

Advertising Online In Augusta

A study from Nielsen among Augusta adults confirms that the majority spends way more than 10 hours per week consuming online content.

Digital Advertising In CSRA Time spent online 2022

Among Augusta's millennials, a generation that now accounts for well over one-third of all local consumer spending, the amount of time spent connected to the internet is far greater than the adult population as a whole.

Advertise Online In Augusta Millennials 2022

As all CSRA business owners consider their marketing investments for 2022, online advertising should be among the media considered.

Zohaib Hassan Patoli, a member of Forbes Agency Council, recently observed, "Traditional marketing is still effective for getting your message out there to people. But if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing."

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Topics: millennials, social media advertising, online advertising, digital advertising, streaming audio, borrell associates, social media, Streaming Video, internet, streaming media, advertising options, internet Advertising, streaming TV, SEM, display advertising, search engine marketing

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