By April 15th next year, 204,541 residents of the Central Savannah River Area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, CSRA small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 935,316 local consumers will spend $18,300,000 with professionals. But, based on the average cost of services, more than $21,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, CSRA tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Augusta radio stations. Here's why.