It's time to set some misinformed CSRA small business owners straight. When we say everybody listens to Augusta radio stations, we mean everybody. Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.
You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001). This means 18-34 year olds.
In the Central Savannah River Area, 135,000 millennials make-up 30.4% of the adult population and will deliver $3-billion to local cash registers.
But here's the thing about millennials that many CSRA small business owners get wrong: millennials listen to the radio. Almost all of them. 90.4% of them to be exact.