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Coronavirus: Advertising In The CSRA For Small Business Survival

Mar 25, 2020 8:41:01 AM / by Larry Julius

Central Savannah River Area small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let CSRA consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Augusta radio.

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Topics best way to advertise, newspaper advertising, restaurant advertising, retail, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, streaming audio, retailer, retail stores, coronavirus, corona, covid 19

Keeping Your CSRA Small Business Healthy During The Coronavirus Crisis

Mar 16, 2020 1:27:25 PM / by Larry Julius & Bob McCurdy

The top concern of every Central Savannah River Area small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many CSRA businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics best way to advertise, restaurant advertising, retail, recession, small business owner, small business, retailer, retail stores, coronavirus, corona, covid 19

How Well Does Social Media Work For CSRA Retailers?

Mar 13, 2020 9:58:39 AM / by Larry Julius

Central Savannah River Area retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, an estimated 348,000 CSRA adults use Facebook, Instagram, or Twitter. This equates to 78% of consumers.  This reach is rather anemic compared to Augusta radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Augusta radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics best way to advertise, retail, facebook advertising, radio advertising, small business owner, small business, reach, retailer, retail stores, twitter, facebook, instagram, engagement

Small Business Advertising In Augusta: Target The Spenders

Mar 3, 2020 10:33:13 AM / by Larry Julius

Central Savannah River Area consumers spent more than $9.3 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 46.7% of retail dollars are spent by Augusta area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 36.9% of the area's adult population.

These older consumers account for a substantial share of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires CSRA small business owners to advertise.

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Topics best way to advertise, newspaper advertising, store traffic, retail, consumer spending, social media advertising, radio advertising, small business owner, television advertising, small business, retail sales, baby boomer, retailer, retail stores

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