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How Augusta Radio Compares To Pandora And Spotify

Jan 21, 2020 11:13:00 AM / by Larry Julius

In 1930, WRDW became the first radio station to serve the Central Savannah River Area. Today, 412,144 adult consumers tune-in to Augusta radio stations every week. This is significantly more than watch local TV or read newspapers. 

CSRA small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics best way to advertise, millennials, Pandora, Spotify, radio advertising, small business owner, small business, streaming audio

Advertising on Augusta Radio: 5 Facts To Know

Jan 9, 2020 11:27:13 AM / by Larry Julius

Small business owners have been advertising on Augusta radio since the first station, WRDW, went on the air in 1930.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Central Savannah River Area businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics best way to advertise, Pandora, Spotify, newspaper advertising, hispanic consumers, black consumers, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, african american consumers, streaming audio

Advertising: Build A Larger Share of Home Improvement Market In CSRA

Jan 2, 2020 6:54:00 AM / by Larry Julius

Consumers in the Central Savannah River Area spent a record $638-million on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Augusta area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics best way to advertise, home builder, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, streaming audio, home improvement, remodeling

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