In 1930, WRDW became the first radio station to serve the Central Savannah River Area. Today, 412,144 adult consumers tune-in to Augusta radio stations every week. This is significantly more than watch local TV or read newspapers.
CSRA small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.
Pandora was created to provide a personalized radio station catering to the musical preferences of each user. The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.