Based on data from the National Retail Federation, more than 318,000 CSRA consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.
“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”
Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:
So, what about the CSRA consumers who say they are planning to abstain from shopping during these five days? Is there any way they can be lured-in? Fifty-three percent of the holdouts say, YES!
According to the NRF, passive shoppers can be convinced to spend during these five days for the 'right reasons'. The top four right reasons are
If a CSRA small business can fulfill one or more of these reasons, then reluctant shoppers will appear. But, only if consumers are aware.
To spread the word quickly to as many potential shoppers as possible requires advertising. And no other medium will reach more adult consumers between now and Thanksgiving than advertising on Augusta radio.
Most importantly, Augusta radio reaches consumers whose shopping behaviors indicate a pre-disposal to buy from local merchants.