Advertise In Vegas Advertise In Vegas

CSRA Small Business Advice: Marketing During the Corona Crisis

Apr 8, 2020 7:22:39 AM / by Larry Julius

In 'normal' times, Central Savannah River Area consumers would be expected to rack up $8.6 billion in annual retail sales. Of course, since the onset of the Coronavirus crisis, nothing has been normal.

But as Gordon Borrell, CEO of Borrell Associates, explained to members of the Augusta area small business community via teleconference, consumers are still spending. This, it turns out, is normal.

Mr. Borrell shared research from Ibis that demonstrates during every type of crisis, including depressions, recessions, floods, hurricanes, earthquakes, fires, and, now, pandemics, consumers still spend.

The business literature contains an abundance of examples of how continuing to market and advertise during an economic crisis can help a company survive and emerge from the episode even stronger than before.

CSRA small business owners who do continue to advertise and market, however, should consider modifying their pre-crisis strategy.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, small business owner, small business, coronavirus, corona, covid 19, crisis marketing, crisis management, small business marekting, borrell associates

Crisis Marketing: What CSRA Small Business Owners Should Know

Apr 1, 2020 7:10:00 AM / by Larry Julius

Last week, Gordon Borrell, CEO of Borrell Associates, shared insights with Central Savannah River Area small business owners on the value of marketing to consumers during a crisis. A video replay of the teleconference is available by clicking here.

Mr. Borrell is the CEO of Borrell Associates. His company is one of the most trusted sources of trends and forecasts for local media today.

According to Mr. Borrell, despite social distancing and economic jitters induced by the Coronavirus chaos, consumers are still spending money.

He points to research from Ibis that consumer consumption continues in almost every crisis, including depressions, recessions, floods, hurricanes, earthquakes, fires, and, now, pandemic.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, small business owner, small business, coronavirus, corona, covid 19, crisis marketing, small business marekting, borrell associates

Augusta Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 4:13:08 PM / by Larry Julius

In a typical week, 412,000 adult consumers tune-in to Augusta radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 221,000 Central Savannah Area consumers would drive to-and-from work each day. More than 94% of these commuters could be reached by radio.  

CSRA small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, augusta small business owner, retail, radio advertising, small business owner, small business, coronavirus, corona, covid 19, crisis marketing, crisis management

Coronavirus: Advertising In The CSRA For Small Business Survival

Mar 25, 2020 8:41:01 AM / by Larry Julius

Central Savannah River Area small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let CSRA consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Augusta radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, newspaper advertising, restaurant advertising, retail, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, streaming audio, retailer, retail stores, coronavirus, corona, covid 19

Keeping Your CSRA Small Business Healthy During The Coronavirus Crisis

Mar 16, 2020 1:27:25 PM / by Larry Julius & Bob McCurdy

The top concern of every Central Savannah River Area small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many CSRA businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, restaurant advertising, retail, recession, small business owner, small business, retailer, retail stores, coronavirus, corona, covid 19

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts