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What CSRA Consumers Listen To On Their Smart Speakers

Jan 30, 2020 7:19:45 AM / by Larry Julius

Over 100,000 consumers in the Central Savannah River Area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many CSRA small business owners depend on Augusta radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics best way to advertise, consumer spending, online advertising, radio advertising, small business owner, small business, digital advertising, streaming audio, smart speakers

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