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How Smart Speakers Affect Advertising On Augusta Radio

Feb 4, 2021 3:18:21 PM / by Larry Julius

Augusta's first radio station, WRDW-AM, began broadcasting on June 25, 1930.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields.

For the next 63 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Augusta consumers.

In 1993, however, new technology permitted Augusta radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets.

Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Augusta radio to reach more local consumers every week than all other media.

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Augusta Radio: Which Stations Do CSRA Consumers Prefer?

Jan 26, 2021 1:25:27 PM / by Larry Julius

There are 26 radio stations that serve consumers in the Central Savannah River Area of Georgia and South Carolina. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 393,762 adults tune-in to their favorite Augusta radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Augusta radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.2 each week.  So, which stations do local consumers choose?

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Topics radio commercials, effective radio advertising, millennials, radio advertising, streaming audio, smart speakers, in-car listening, in-car audio, radio listening, listening location, radio formats

What CSRA Consumers Listen To On Their Smart Speakers

Jan 30, 2020 7:19:45 AM / by Larry Julius

Over 100,000 consumers in the Central Savannah River Area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many CSRA small business owners depend on Augusta radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics best way to advertise, consumer spending, online advertising, radio advertising, small business owner, small business, digital advertising, streaming audio, smart speakers

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