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Newspaper Advertising In Augusta: Advice For CSRA Business Owners

Oct 15, 2020 11:51:24 AM / by Larry Julius

Advertise In The Augusta ChronicleAugusta area business owners are expected to spend $9.1 million on newspaper advertising in 2020. This will be 29% fewer dollars than were spent in 2019, according to a study by Borrell Associates, a company that analyzes local media expenditures across the country.

Of course, the pandemic is part of the reason advertising revenues have plummeted at Augusta newspapers. But, the more significant factor is the sustained erosion of readership.

For example, between October 2017 and March 2019, the Monday-Saturday circulation of the Augusta Chronicle has decreased by 27%. The Sunday edition suffered a 32% decrease.

Advertise In The Augusta Chronicle Circulation

Among all advertising media available to small business owners, newspaper's ability to reach adult consumers now lags significantly behind Augusta radio, cable, broadcast TV, and social media.

Advertise In Augusta Adult Media Reach 2020

CSRA consumers' defection from local newspapers as a preferred source for local news is part of a national pattern.

The Pew Research Center, a nonpartisan fact tank that studies public opinion, finds that among Americans, television (49%), the internet (33%), radio (26%), and social media (20%) have all eclipsed newspapers (16%) as the go-to media for news. 

Remarkably, Pew finds that a quarter of consumers are finding their news on YouTube.New call-to-action

"YouTube also has become an important source of news for many Americans. About a quarter of all U.S. adults (26%) say they get news on YouTube. And while relatively few of these people say it is their primary news source, most say it is an important way they stay informed," says Pew.

The consumers who still read CSRA newspapers each week tend to be older and live in less affluent households, according to Nielsen.

Advertise In The Augusta Chronicle Demographics

Advertising In The Augusta Chronicle Readership

Most importantly, CSRA newspapers are not reaching the local consumers who are likely to be making significant purchases over the next 12 months.

Advertise In Augusta Newspapers

Small business owners can easily reach the entirety of newspaper's remaining audience by advertising on other media outlets. For instance, every week, 90.3% of local newspaper readers are also reached by Augusta radio.

Augusta Advertising Options Newspaper

More Advertising Advice For Augusta Small Business Owners

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Topics: best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, newspaper advertising, augusta chronicle, small business owner, small business, small business marekting, small business advertising

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