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Best Way To Reach Likely Voters in 2022: Advertise On Augusta Radio

Feb 11, 2022 1:53:35 PM / by Larry Julius

No matter which Augusta, Georgia television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WJBF, WRDW, WCES, WAGT, or WFXG the most effective way to reach likely voters in the CSRA? Or is advertising on cable channels provided by Xfinity, DISH, DirecTV, and WOW!. the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Augusta radio.

Every week, 238,000 likely voters will listen to Augusta radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Now Open: Political Advertising Window on Augusta Radio

Sep 8, 2020 12:33:40 PM / by Larry Julius

On September 4, the political advertising window opened on Augusta television and radio stations.  This is a 60 day period leading up to a general election when broadcast stations licensed by the Federal Communication Commission are obligated to offer candidates for national office the opportunity to buy commercials at the lowest unit rate (LUR).

For example, if a high-frequency advertiser like McDonald's earns the lowest rates on a particular Augusta radio station during morning drive-time, then any candidate for federal office must, during the 60-day political window, be offered the same rate for morning drive time on that station, regardless of frequency.

If, however, the McDonald's rate is contingent on the radio station's ability to pre-empt commercials without notice, then qualified candidates must agree to identical terms to receive the same rate.

To facilitate the purchase of commercials on Augusta radio, stations will supply candidates with a political rate-card.  This card will show the LUR by time of day and by preemption parameters.

Here are other important facts about political advertising on Augusta radio.

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Topics politcial advertising, issue advertising, radio advertising, political rates, political rate card, advertising on radio, lowest unit rate, LUR

Political Advertising On Augusta Radio Sways Voters

Jul 8, 2020 8:28:30 AM / by Larry Julius

There are more than 385,000 registered voters in the Central Savannah River Area. Here is the number by county:

  • Columbia, GA: 103,404
  • McDuffie, GA: 14,856
  • Richmond, GA: 133,772
  • Aiken, SC: 116,519
  • Edgefield, SC: 17,319

According to Nielsen, Augusta radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Augusta radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics politcial advertising, issue advertising, radio advertising, advertise on radio, voters, likely voters, registered voters, political rates, political rate card, election advertising

Political Advertising In The CSRA: How To Reach Likely Voters

Sep 9, 2019 2:03:00 PM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Central Savannah River Area, the most potent way to reach voters is on local radio.

Last week, for instance, 91.6% of all registered voters in Columbia, McDuffie, Richmond, Aiken and Edgefield County, tuned-in to an Augusta radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics advertise on augusta radio stations, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, augusta radio, politcial advertising, issue advertising

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