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CSRA Advertisers Ask: How Long Should A Radio Commercial Be?

Aug 12, 2019 7:19:00 AM / by Larry Julius

Augusta radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Central Savannah River Area small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Augusta radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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