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Does Anyone Listen To Augusta Radio At Night?

Mar 10, 2021 8:37:33 AM / by Larry Julius

Each week, according to Nielsen, more than 394,000 adult consumers tune-in to an Augusta radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Augusta radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 40% of local consumers listen to Augusta radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For CSRA small business owners, radio's immense nighttime audience offers a unique value proposition.

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Topics CSRA small business owner, augusta small business owner, small business owner, time of day, small business, small business marekting, advertise on radio, prime time, small business advertising, radio listening, effective advertising, night, prime

Best Way To Re-Introduce A CSRA Small Business To Consumers

Jun 5, 2020 3:49:37 PM / by Larry Julius

Central Savannah River Area small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since early April when the Governors of Georgia and South Carolina shut down their states to slow the spread of COVID-19, CSRA consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

In 1930, WRDW signed on as the first radio station in Augusta, Georgia. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, fires, and floods. By any metric, advertising on local radio remains the most effective tactic a small business owner can use post-pandemic, as well.

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Topics best way to advertise, effective radio advertising, return on investment, roi, commercial length, radio advertising, small business owner, time of day, small business, small business marekting, reopen, dayparts, prime time

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