Despite an abundance of media options, Augusta, Georgia radio reaches the most consumers every week.
According to Nielsen, every week 391,000 CSRA adults tune in to their favorite Augusta stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.
Not all listening to Augusta radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.
Neilsen estimates that 29.2% of all consumers who listen to an Augusta radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver.