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Advertising On Augusta Radio Is Back In The Driver's Seat

Oct 28, 2020 7:56:02 AM / by Larry Julius

There are more than 357,000 car radios in the Augusta area. In early April, though, many of these devices became quarantined along with their owners. That was the day when the Governors of Gerogia and South Carolina shut down their states to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governors' public-safety orders caused traffic on CSRA roadways to plummet to 45% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Augusta began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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