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B2B Advertising In The CSRA: Reaching The Decision Makers

Aug 27, 2020 1:54:22 PM / by Larry Julius

New data from the US Census Bureau has optimistic news for Central Savannah River Area companies that sell business-to-business.

There are approximately 8600 businesses in the Augusta area, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 86% of all CSRA firms.

During the week of April 26, 75% of Georgia area small businesses reported temporary closures.  By July 1, the number dropped to 34%

Also, during that same week, 41% of small business owners in the state were reporting decreases in revenue versus the prior week.  By the end of June, that number fell to slightly over 10%.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the CSRA, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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