Overall, according to the Bureau of Labor Statistics and the US Census Bureau:
Furthermore, according to research published by Forbes:
For Augusta small business owners to successfully capture a meaningful share of the local female economy requires advertising.
The US Small Business Administration recommends that every Augusta small business advertise consistently.
“Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.” The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
By almost any advertising metric, the best way to reach CSRA female consumers is on Augusta radio.
Each week, according to Nielsen, more women are reached by Augusta radio than all other local media options.
Even among millennial women, who now account for one-third of local retail spending, Augusta radio reaches significantly more of these consumers than all other local advertising media.
When a CSRA small business owner invests in advertising, reach is critical to producing a measurable return on investment.
In a study of advertising effectiveness, Nielsen discovered the elements of a campaign that had the most potent effect on purchase behavior. The results indicate that reach (the number of different consumers exposed to a campaign) was responsible for driving more sales for the advertiser than branding, recency, context, or targeting. Only the content of the ad had a greater effect.
There are 26 radio stations that serve local consumers. Despite the immensity of options, though, the average listener will only listen to 2.2 each week. Here are the types of stations Augusta women choose: