The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Central Savannah River Area small business owners sell fewer of their goods and services.
There is one thing a recession is not. It is not a time for Augusta area small business owners to stop advertising.
One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."
There are many examples of companies that have proven this aphorism to be true. Your bowl of cereal this morning could be one example.