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CSRA Furniture Retailers Expect A Post-Pandemic Rebound

Jul 10, 2020 6:58:02 AM / by Larry Julius

Before the onset of COVID-19, more than 77,000 Central Savannah River Area households were planning to spend $159 million on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Augusta radio.

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Topics best way to advertise, retail, radio advertising, small business owner, small business, furniture, mattresses, retail sales, retailer, retail stores, small business marekting, advertise on radio, small business advertising

How To Advertise To Furniture Shoppers In Augusta

Jan 16, 2020 9:09:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for furniture stores in the Central Savannah River Area.

In 2019, local consumers in the Augusta area spent $219 million on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a CSRA small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics best way to advertise, newspaper advertising, consumer spending, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, digital advertising, furniture, mattresses, home decor

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