Advertise In Augusta Advertise In Augusta

Advertising In Augusta: Reaching Female Consumers

Feb 10, 2021 2:24:59 PM / by Larry Julius

There are 234,400 adult women in the Central Savannah River Area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $6.6 billion and $7.6 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Augusta small business owners to successfully capture a meaningful share of the local female economy requires advertising.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, how to advertise on augusta radio, CSRA small business owner, augusta small business owner, best way to advertise in augusta, best way to advertise in csra, working mothers, mothers, women with children, marketing to women, advertising to women, small business owner, small business, small business marekting, advertise on radio, small business advertising

The CSRA SHEconomy: Are Small Business Owners Benefiting?

Oct 8, 2019 3:15:00 PM / by Larry Julius

Last week, according to Nielsen, 94,966  single, adult women tuned-in to an Augusta, GA radio station.  This is 89% of every consumer who fits this description.

Why should Central Savannah River Area small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta small business owner, best way to advertise in csra, retail, marketing to women, advertising to women

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts