By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, in early April, the Governors of Georgia and South Carolina shut down all but the most essential businesses in their states. This brought the CSRA's $8.6 billion retail economy to a standstill.
As stores, restaurants, and offices in the Augusta area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.
In a typical year, CSRA consumers will spend more than $2.1 billion at car dealerships and auto part dealers. That spending, too, has stalled. The latest Nielsen study identifies loyal radio listeners as being 38% more likely to buy or lease a vehicle within 12 months of restrictions easing.
For almost every CSRA small business category, loyal radio listeners will be the first to return as pandemic imposed restrictions are eased.
To claim a share of the post Coronavirus spending, will require local small business owners to advertise. Based on Nielsen's consumer study result, advertising on Augusta radio is the best option.