According to Nielsen projections, 55% of all Central Savannah River Area parents with children under the age of 18 are millennials.
From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.
Currently, there are over 130,000 children under the age of 18 living in the CSRA. That means the local parenting economy is worth upwards of $30 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.
For CSRA small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Augusta radio is the best way to reach this audience.