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CSRA Back To School Shopping To Top $74.7M in 2023

Jul 17, 2023 3:13:52 PM / by Larry Julius

“Back-to-class shopping is one of the most important consumer shopping occasions of the year," says Matthew Shay, President and CEO of the National Retail Federation (NRF).  "Our research for 2023 shows American consumers are eager to jumpstart their back-to-school and college purchases early."

Based on per capita spending estimates from the NRF, Augusta, Georgia area parents are expected to spend a record $74,783,779 to prepare more than 91,600 children returning to grades K-12. These expenditures will exceed 2022 back-to-school sales by 12.5%

Expenditures to equip K-12 students in the Augusta area will be on:

  • Clothing: $27.3 million
  • Shoes: $21.6 million
  • Supplies: $14.1 million
  • Electronics: $11.7 million

In addition to expenditures for K-12,  $169.3 million is expected to be spent in the Augusta area to prepare college students for their return to campus. This is 27% more than was spent last year. Another record.

The biggest spending categories to equip Augusta area college students in 2023 will include:

  • Electronics: $41.8 million
  • Dorm/Apartment Furniture: $23.6 million
  • Clothing: $22.5 million
  • Food Items: $18.7 million

In order to capture the largest portion of this record back-to-class cash, Augusta small business owners will need to fight to keep these dollars local. According to the NRF, a painful majority of shoppers plan to buy online and in department stores.  While only 13-15% of consumers plan to buy locally.

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How Much Do Augusta Business Owners Spend on Advertising?

Apr 16, 2021 2:15:05 PM / by Larry Julius

Now is a crucial time for Augusta, GA area small business owners to advertise.  

According to the Conference Board, consumer confidence has surged to 110, the highest it has been since the onset of the pandemic last March.  The index has bounced back from a low of 89.6 in February. 

Moving forward, Central Savannah River Area business owners can expect buyer optimism to remind high.

“The recovery in consumer confidence is set to continue in the coming months, buoyed by the combination of improving health conditions and wider vaccine distribution,” said Lydia Boussour, lead U.S. economist at Oxford Economics. “This should support hearty consumer spending and pave the way for a mini-boom in economic activity this spring and summer.”

As CSRA consumers gain confidence, they are expected to unleash the record $2.3-billion in personal savings amassed during the pandemic. This number is based on figures reported by Barron's in November. 

This combination of consumer confidence and the cache of cash-on-hand has led the National Retail Federation (NRF) to forecast a 7% increase in retail spending in 2021 versus last year.

To claim a significant share of the expected spending tsunami, Augusta area business owners plan to boost advertising investments this year.

According to Borrell Associates, a company that tracks advertising trends across the country, Augusta business owners are expected to spend $210 million to advertise the goods and services they sell. This represents a 6.0% increase versus last year.

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