Advertise in Augusta Advertise in Augusta

Top Priority For CSRA Small Business Owners: Fill Open Jobs

Jan 21, 2023 1:20:45 PM / by Larry Julius

15,499 Augusta area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Augusta's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Augusta business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Augusta radio may be the optimal choice.

Read More

0 Comments Click here to read/write comments

Topics blue collar workers, recruitment advertising, white collar workers, working mothers, employment advertising, online job boards, help wanted, work from home, passive job seekers, active job seekers, zip recruiter, radio recruitment advertising, construction workers

CSRA Consumers Stick With Augusta Radio Despite Pandemic

Mar 31, 2021 4:09:24 PM / by Larry Julius

In 1930, when WRDW-AM became the first radio station in the Central Savannah River Area, many considered the medium a fad.  Even a 1937 hit song written by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Augusta radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Augusta radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, best way to advertise in augusta, return on investment, roi, best way to advertise in csra, radio reach, reach, coronavirus, corona, covid 19, reach and frequency, in-car listening, in-car audio, pandemic, radio listening, time spent listening, listening location, work from home, commuting

How Has Working From Home Affected Advertising on Augusta Radio

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Augusta radio happened outside the home. CSRA consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Augusta radio has grown by 18%, according to Nielsen.

Read More

0 Comments Click here to read/write comments

Topics advertise on augusta radio stations, best way to advertise, how to advertise on augusta radio, best way to advertise in augusta, best way to advertise in csra, coronavirus, corona, covid 19, advertise on radio, pandemic, radio listening, time spent listening, listening location, work from home

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts