Advertise in Augusta Advertise in Augusta

Advertising In CSRA: Don't Say 'March Madness'

Feb 21, 2022 4:14:15 PM / by Larry Julius

Right now, at least one of the 17,149 businesses located in the Central Savannah River Area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Evans might think it would be clever to use 'March Madness' in its commercials on Augusta radio to promote a big spring sale. A non-profit in Aiken feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Martinez believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a CSRA small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics social media advertising, online advertising, radio advertising, television advertising, digital advertising, streaming audio, OTT, Streaming Video, ctv, streaming media, internet Advertising, streaming TV, SEM, display advertising, search engine marketing, intellectual property, trademark, copyright

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts