Business was booming in the Central Savannah River Area. Then, it was not.
Before the chaos brought on by Coronavirus, it had been predicted, based on estimates from the National Retail Federation, CSRA consumers would spend 4.1% more in 2020 than they did in 2019. During the first week of April, however, when the Governors of Georgia and South Carolina shut down their states, the expectations of growth for many small business owners were replaced with fights for survival.
Some customers will not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.
More likely, though, customers will not come back because a business has lost a valued parcel of real estate: the position at the top of a customer's mind. This is the place where purchase decisions are made.
There is a way to regain top-of-mind status. First, though, it's important to understand why a business can be forgotten so quickly.