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Advertising In Augusta: Reaching Female Consumers

Feb 10, 2021 2:24:59 PM / by Larry Julius

There are 234,400 adult women in the Central Savannah River Area. Based on research from the Harvard Business Review, as a consumer group, females account for 70-80 percent of all consumer purchasing through a combination of their buying power and influence.  According to Nielsen, this will amount to between $6.6 billion and $7.6 billion this year.

Overall, according to the Bureau of Labor Statistics and the US Census Bureau:

  • Single women across all income brackets spend, on average, $34,817 on goods and service
  • Working married women contribute over a third of their families’ incomes
  • Over a quarter (29.4%) of wives earned more than their husbands in 2018, an increase from 15.9% in 1981.

Furthermore, according to research published by Forbes:

  • The top homebuyers after married couples are single women (18%, double the percentage for single men at 9%).
  • Women are 50% more likely than men to regularly watch online how-to videos.
  • 94% of women between the ages of 15-35 spend over an hour per day shopping online.
  • 70% of travel consumers are women.
  • 85% of women say that if they like a brand, they will remain loyal to it.

For Augusta small business owners to successfully capture a meaningful share of the local female economy requires advertising.

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Augusta Small Business Advertising: Reach Millennial Parents

Feb 15, 2020 10:34:07 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen projections, 55% of all Central Savannah River Area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are over 130,000 children under the age of 18 living in the CSRA. That means the local parenting economy is worth upwards of $30 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For CSRA small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Augusta radio is the best way to reach this audience.

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Best Way To Advertise To Moms In The CSRA

Sep 12, 2019 10:03:00 AM / by Larry Julius

Advertising on Augusta radio stations is the best way for Central Savannah River Area small business owners to reach the lucrative, local mother market.  Here's why.

CSRA consumers will spend $8.4 billion over the next 12 months. Forbes magazine reports that it is moms who will control 85% of all household purchases. In the Augusta, GA area there are more than 110,000 women with children under the age of 17 at home.

Local small business owners need to pay special attention to these mothers and their wallets.

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