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Advertising on Augusta Radio: 5 Facts To Know

Jan 9, 2020 11:27:13 AM / by Larry Julius

Small business owners have been advertising on Augusta radio since the first station, WRDW, went on the air in 1930.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Central Savannah River Area businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics best way to advertise, Pandora, Spotify, newspaper advertising, hispanic consumers, black consumers, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, african american consumers, streaming audio

Employment Advertising: Reach 96% Of Qualified Candidates In The CSRA

Dec 19, 2019 10:20:00 AM / by Larry Julius

Central Savannah River Area small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Augusta area appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 3.0%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Augusta radio.

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Topics best way to advertise, recruitment advertising, newspaper advertising, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, employment advertising, online job boards

Marketing To African American Consumers In Augusta

Dec 10, 2019 4:11:21 PM / by Larry Julius

The buying power of Black consumers in the Central Savannah River Area is now $4.8 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers.

If a CSRA area small business owner would like to earn a larger share of this spending, the best place to start is with advertising.

"For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers."

"African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them."

The best advertising medium, though, for small business owners to reach the CSRA's African American consumers is local radio.

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Topics best way to advertise, newspaper advertising, consumer spending, black consumers, facebook advertising, radio advertising, small business owner, television advertising, small business, african american consumers

Advertise In Augusta: The Value of Marketing To College Graduates

Dec 4, 2019 3:43:17 PM / by Larry Julius

There's a reason many Central Savannah River Area small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to estimates, 108,911  college graduates living in the Augusta area. In total, this population generates $8.5 billion in annual take-home pay.

To tap into a similar pool of spending power, a marketer would need to reach 188,780 consumers who did not go beyond high school. The problem is, there is only about three-quarters of that number in the CSRA.

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for a CSRA small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

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Topics best way to advertise, newspaper advertising, consumer spending, social media advertising, facebook advertising, radio advertising, small business owner, television advertising, college graduates, small business

The 5 Biggest Shopping Days Of The Year: Is Your CSRA Business Ready?

Nov 21, 2019 12:23:59 PM / by Larry Julius

Attention Central Savannah River Area small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 318,000 CSRA consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics best way to advertise, newspaper advertising, store traffic, holiday shopping, christmas shopping, social media advertising, facebook advertising, radio advertising, small business owner, television advertising

Marketing To CSRA Pet Owners: A Small Business Guide

Oct 28, 2019 9:43:00 AM / by Larry Julius

Central Savannah River Area small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $126.6 million this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $51,896,000
  • Supplies/OTC Medicine: $27,846,000
  • Vet Care: $31,644,000
  • Live Pet Purchases: $3,797,000
  • Other Services: $11,391,000

The biggest month for sales of pet-related products and services in the Augusta area is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, advice, retail, consumer spending, august television, social media advertising, online advertising, facebook advertising, radio advertising

Social Media Advertising: How Does It Compare To Augusta Radio?

Oct 21, 2019 10:09:00 AM / by Larry Julius

The first radio station in the Central Savannah River Area, WRDW, went on-the-air in 1930.  Seventy-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some CSRA small business owners began to experiment with advertising.

By every key advertising metric, though, Augusta radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics advertise on augusta radio stations, best way to advertise, CSRA small business owner, augusta radio, retail, social media advertising, online advertising, facebook advertising

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