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CSRA Small Business Advice: Marketing During the Corona Crisis

Apr 8, 2020 7:22:39 AM / by Larry Julius

In 'normal' times, Central Savannah River Area consumers would be expected to rack up $8.6 billion in annual retail sales. Of course, since the onset of the Coronavirus crisis, nothing has been normal.

But as Gordon Borrell, CEO of Borrell Associates, explained to members of the Augusta area small business community via teleconference, consumers are still spending. This, it turns out, is normal.

Mr. Borrell shared research from Ibis that demonstrates during every type of crisis, including depressions, recessions, floods, hurricanes, earthquakes, fires, and, now, pandemics, consumers still spend.

The business literature contains an abundance of examples of how continuing to market and advertise during an economic crisis can help a company survive and emerge from the episode even stronger than before.

CSRA small business owners who do continue to advertise and market, however, should consider modifying their pre-crisis strategy.

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Topics best way to advertise, radio advertising, small business owner, small business, coronavirus, corona, covid 19, crisis marketing, crisis management, small business marekting, borrell associates

Augusta Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 4:13:08 PM / by Larry Julius

In a typical week, 412,000 adult consumers tune-in to Augusta radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 221,000 Central Savannah Area consumers would drive to-and-from work each day. More than 94% of these commuters could be reached by radio.  

CSRA small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

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Topics best way to advertise, augusta small business owner, retail, radio advertising, small business owner, small business, coronavirus, corona, covid 19, crisis marketing, crisis management

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