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Small Business Advice: Why CSRA Tax Professionals Must Advertise

Nov 12, 2019 10:01:52 AM / by Larry Julius

By April 15th next year, 204,541 residents of the Central Savannah River Area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, CSRA small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 935,316 local consumers will spend $18,300,000 with professionals. But, based on the average cost of services, more than $21,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, CSRA tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Augusta radio stations. Here's why.

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Topics advertise in augusta, best way to advertise, newspaper advertising, retail, consumer spending, social media advertising, radio advertising, small business owner, television advertising, tax preparation

How To Create Top Of Mind Awareness For A CSRA Small Business

Nov 8, 2019 3:30:00 PM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Central Savannah River Area small business owner who wants to grab a share of the area's $9.3-billion retail market.

Advertising on Augusta radio provides local business owners with the most affordable way to move to the top of customers' minds. But, before discussing how to get remembered, we must understand why consumers forget.

Every second, local consumers are exposed to 11,000,000 pieces of data. A consumer's brain, however, is only capable of dealing with about 50 pieces of this data at a time. So, if my calculus is correct, a consumer forgets approximately 10,999,950 things every second.

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Topics advertise in augusta, best way to advertise, advertise in CSRA, return on investment, augusta radio, store traffic, retail, consumer spending, small business owner, top of mind awareness

Where Will CSRA Consumers Do Their Holiday Shopping This Year?

Oct 31, 2019 8:08:00 AM / by Larry Julius

Central Savannah River Areas shoppers are expected to spend $1.3 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Augusta radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics best way to advertise, augusta radio, store traffic, retail, holiday shopping, consumer spending, radio advertising, small business owner

Marketing To CSRA Pet Owners: A Small Business Guide

Oct 28, 2019 9:43:00 AM / by Larry Julius

Central Savannah River Area small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $126.6 million this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $51,896,000
  • Supplies/OTC Medicine: $27,846,000
  • Vet Care: $31,644,000
  • Live Pet Purchases: $3,797,000
  • Other Services: $11,391,000

The biggest month for sales of pet-related products and services in the Augusta area is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, advice, retail, consumer spending, august television, social media advertising, online advertising, facebook advertising, radio advertising

Where Do CSRA Consumers Spend Their Money?

Oct 14, 2019 10:14:00 AM / by Larry Julius

Central Savannah River Area consumers are expected to spend $9.3 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $41,705.

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics advertise in augusta, advertising in augusta, best way to advertise, how to advertise on augusta radio, advertise in CSRA, best way to advertise in augusta, best way to advertise in csra, retail, consumer spending

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