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Who Listens To Commercials On Augusta Radio?

Apr 22, 2020 11:34:44 AM / by Larry Julius

Every week, 412,144 adult consumers tune-in to an Augusta radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of Central Savannah River Area small business owners who advertise on Agusta radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. CSRA consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

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Topics best way to advertise, Pandora, Spotify, newspaper advertising, social media advertising, online advertising, facebook advertising, radio advertising, small business owner, television advertising, small business, streaming audio, button pushing

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