Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since June 25, 1930. That's the day William Davenport and Clark Jack put WRDW, the first Augusta station, on the air.
Today, there are 28 radio stations that serve the CSRA. Each provides a unique blend of music, information, and entertainment. Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.
When Mr. Davenport and Mr. Jack began broadcasting, there were no TV stations in Georgia. Those would come 18 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would all be products of the next millenium.
With an overabundance of advertising options now available to small business owners, does advertising on Augusta radio still make sense? Here are five facts that serve to answer that question.