Advertise In Vegas Advertise In Vegas

Marketing To CSRA Pet Owners: A Small Business Guide

Oct 28, 2019 9:43:00 AM / by Larry Julius

Central Savannah River Area small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $126.6 million this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $51,896,000
  • Supplies/OTC Medicine: $27,846,000
  • Vet Care: $31,644,000
  • Live Pet Purchases: $3,797,000
  • Other Services: $11,391,000

The biggest month for sales of pet-related products and services in the Augusta area is, by far, December. That is when 10.5% of all annual spending happens in this category.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, advice, retail, consumer spending, august television, social media advertising, online advertising, facebook advertising, radio advertising

5 Facts CSRA Business Owners Need To Know About Radio Advertising

Oct 18, 2019 10:55:00 AM / by Larry Julius

Central Savannah River Area small business owners have depended on radio advertising to market their goods and services since June 25, 1930.  That's the day William Davenport and Clark Jack put WRDW, the first Augusta station, on the air.

Today, there are 28 radio stations that serve the CSRA. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When Mr. Davenport and Mr. Jack began broadcasting, there were no TV stations in Georgia. Those would come 18 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would all be products of the next millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Augusta radio still make sense?  Here are five facts that serve to answer that question.

Read More

0 Comments Click here to read/write comments

Topics advertise in augusta, advertising in augusta, CSRA small business owner, best way to advertise in csra, newspaper advertising, hispanic consumers, black consumers, august television, social media advertising

Subscribe To Advice

New call-to-action

Recent Posts